👉 The Buyer's Journey

Simply defined, the Buyer's Journey is: a way for you to create a predictable process that will keep both you and your prospects in sync. Instead of pulling them through the sale, you’ll guide them through a simple journey that ends in a confident and mutually agreeable decision. 

👉 Conquer the Chaos

Based on the book by Keap founders, Clate Mask & Scott Martineau, titled “Conquer the Chaos”, this presentation will help you better understand the chaos so you can stop running from it and meet it head on, to gain better control of your business.

👉 Creating Effective Facebook Ads for Small Business

Since its inception, Facebook has become one of the most powerful advertising platforms for businesses in B2B and B2C, helping marketers obtain more organic impressions on their ads. A successful Facebook ad includes the right audience, eye-catching images or videos, and compelling text. In this presentation, we'll cover the essentials you need to know for creating Facebook ads that convert.

👉 The Entrepreneur's Guide to Work/Life Balance

Just like you need a business plan to keep things on track and moving forward, you need one for your personal life too. As an entrepreneur, the lines between your personal and professional worlds can often be blurry and difficult to navigate. No doubt, 24/7 work requirements (and a passion that may sometimes border on obsession) can be tricky to balance against the focus and presence required to maintain healthy relationships. 

In this presentation, you'll gain clarity around how to achieve more balance - and a happier existence - in all areas of your life.

👉 Marketing to Millennials: What are the kids into these days?

Everyone’s trying to understand millennials. Literally. Everyone. If you don’t identify as a millennial, it can be pretty tough to make sense of what’s up with them. Especially if you’re trying to find a way to reach them with your small business. And since they’re good for $200 billion in economic and consumer activity every year, you really don’t want to misunderstand, or worse, ignore them. In this presentation, we'll help you make sense of what drives millennials uniquely in the marketplace - and how your small business can reach them.

👉 How to Maximize Your Holiday Sales Promotions

This time of year, it can be a challenge to capture consumers’ attention, given the number of holiday sales and promotions they’re bombarded with. Luckily, the same marketing channels that big retailers use to promote their services and products can be just as effective for small business owners. In this presentation, you'll get:

• Proven ideas for effective holiday sales promotions

• Ways to capture the attention of more leads and clients

• Strategies and tactics for maximizing the impact of your promotions

👉 The Perfect Customer Lifecycle

Most business owners KNOW they have opportunity slipping through the cracks, but they don’t know what to do about it. In this actionable discussion, we’ll uncover that hidden opportunity.

👉 How to Recession-Proof Your Small Business

It’s no wonder many small business owners easily lose confidence and give up too quickly instead of plowing through the tough times. But in many cases, that’s the exact opposite reaction small business owners should have. There are things you can do to improve the health of your business and turn things around. In this presentation, we'll cover:

• Common reasons small businesses fail

• Takeaways from large, multi-billion businesses who struggled and made a successful comeback

• Things you can do to make your business “recession-proof”

👉 Referential Treatment

Gaining referrals can be one of the most effective strategies for acquiring new clients and growing your business-with one caveat. You have to ask for them.

Customers know who would benefit from your business' services better than you ever could. They're also likely to discuss your business as they make referrals, helping new customers be better informed about your services. 

As a result, referred customers are both more loyal and more profitable for the business. But, referrals aren't always a natural occurrence, even when clients are happy with your product or service. In this presentation, we will cover:

• Why referred clients are so valuable for your business and why you shouldn't ask every client for a referral.

• Incentives that encourage clients to refer.

• How to make the most of online reviews.

• Stories of small businesses that used referrals to grow their business.

• How smart client management software, like Keap, can help you ask for referrals consistently and strategically.

• How you can start making referrals a more profitable, and intentional, part of your business now. 

👉 Small Business Assessment and Planning Framework

Many business owners find themselves asking questions like, “I have an awesome product/service… why don’t more people buy it?” or, "I know I need to do some things differently in my business… but where do I even start?”

The Small Business Assessment and Planning Framework provides small businesses with the insights and specific steps necessary to take action and get results quickly, in their sales and marketing investments.

👉 Small Business Strategies for Earning Repeat Sales and Customer Loyalty

Repeat sales and customer loyalty are undoubtedly some of the most critical aspects of a small business being sustainable and able to experience healthy growth. In this presentation, we'll cover:

• Why customer loyalty and retention can be even more important than acquiring new customers

• Methods of generating repeat business and inspiring client loyalty

• Tools to help you grow repeat sales and retain clients

• Strategies used by small business owners to keep clients coming back for more

👉 Typical vs Ideal Customer Lifecycle

The lifecycle marketing model provides a simple framework you can use to design the strategic marketing plan that will help you focus on your customer lifecycle, or journey, through your business.

Once you implement the principles of Lifecycle Marketing into your business, it will help you to;

• Attract more customers to your business

• Grow your sales by selling more

• Keep your customers longer by delivering an experience that wows them. So, they come back again and again  – AND, bring their friends.