Referential Treatment

Format(s): Presentation, Workshop

Gaining referrals can be one of the most effective strategies for acquiring new clients and growing your business-with one caveat. You have to ask for them.

Customers know who would benefit from your business' services better than you ever could. They're also likely to discuss your business as they make referrals, helping new customers be better informed about your services.

As a result, referred customers are both more loyal and more profitable for the business. But, referrals aren't always a natural occurrence, even when clients are happy with your product or service. In this presentation, we will cover:

• Why referred clients are so valuable for your business and why you shouldn't ask every client for a referral.
• Incentives that encourage clients to refer.
• How to make the most of online reviews.
• Stories of small businesses that used referrals to grow their business.
• How smart client management software, like Keap, can help you ask for referrals consistently and strategically.
• How you can start making referrals a more profitable, and intentional, part of your business now.

To use this Event in a Box, be sure to begin by printing out the Events Checklist.

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