Apple Watch S5 : Advertisement

1. What type of text is it? What is its Title? Website address?

This text type is a commercial from Apple advertising the new Apple Watch that was released on 2019 September

2. Who are the primary and secondary target audience? (age, gender, ethnicity, interests etc)

The target audience are the ones who are aware of the technologies and people who are currently searching for a new smart watch. Usually the audience is everyone who is wealthy enough to purchase one, but it is mostly focused on the people who follow the new of Apple.

3. What is the text’s primary purpose and secondary purposes?

The purpose of this advertisement is to advertise as well as inform the people who doesn't know there is a new smart watch out from Apple. This helps spread the word as this commercial is out to TVs and Youtube which a lot of people around the whole who is capable of owning a TV will be informed.

4. What contextual aspects of the text are important? (year, location, political background, economic background, social factors etc)

The video is very recent, meaning people who watch it won't be left out or be behind depending on the day the audience watches the video, but usually this commercial has the aim of people watching it around the time of release so they get the new immediately. This video is posted on youtube and compared to underdeveloped countries, having youtube is a luxury so people who are watching will at least be in a more developed country and have decent background.

5. What important language / linguistic devices contribute to the text’s purpose? – register (colloquial, formal, semi-formal, slang), taboo language, emotive language, vague language, jargon, figurative diction, descriptive diction, direct comments, specific details and examples, humour, euphemisms, bias, sensationalism, satire, irony, choice of lexis/diction, discourse markers, propaganda, rhetoric etc)

They have a lot of emphasis on certain features of the watch and a repetition of a short sentence such as "This... watch... tells... time.". In the commercial, they specifically list out every aspect and new or old cool features that the new apple watch brings.

6. Is phonology important? (the sounds of language, think onomatopoeia)

The sound of language really brings the product to life and it will definitely make their products pop out in the advertisement.

7. Is syntax important? (sentence length, sentence construction, punctuation)

Keeping the sentence length short keeps the audience interested. This will make the commercial seem less boring. The way they structure each sentence will affect how they sound as a whole advertisement.

8. Is grammar important? (verb tenses, use of pronouns, the structure of the sentences)

9. What about pragmatics? (the underlying meaning, the author's agenda)

10. Is typography/graphology important? Why? (a text's layout, presentation, use of paragraphs, lists, 'bullets', font choices, underlining, italics, white space, colours, perspectives, framing, proportions etc)

11. Visual images, charts and graphics?

They show cool features that gives you a visual image of how the watch works so you will know what to expect when you do get the watch. By giving these visual short clips, they enhance the of the user who might get the watch if they do get it and also making people want to get it by showing them the new features it has.

12. Other striking features? style? theme? etc

They sometimes give you extra fun facts like "satellites that are 12,427 miles above earth" also making it more appealing and interesting to the audiences

13. Tone and tone shifts?

It is very casual as to make it intuitive and attracting. It is not usual but there are jokes in the commercial like "this watch can open portals... kidding" it makes the audience more focused and enjoying the commercial.

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