1. What type of text is it? What is its Title? Website address?

2. Who are the primary and secondary target audience? (age, gender, ethnicity, interests etc)

3. What is the text’s primary purpose and secondary purposes?

4. What contextual aspects of the text are important? (year, location, political background, economic background, social factors etc)

5. What important language / linguistic devices contribute to the text’s purpose? – register (colloquial, formal, semi-formal, slang), taboo language, emotive language, vague language, jargon, figurative diction, descriptive diction, direct comments, specific details and examples, humour, euphemisms, bias, sensationalism, satire, irony, choice of lexis/diction, discourse markers, propaganda, rhetoric etc)

6. Is phonology important? (the sounds of language, think onomatopoeia)

7. Is syntax important? (sentence length, sentence construction, punctuation)

8. Is grammar important? (verb tenses, use of pronouns, the structure of the sentences)

9. What about pragmatics? (the underlying meaning, the author's agenda)

10. Is typography/graphology important? Why? (a text's layout, presentation, use of paragraphs, lists, 'bullets', font choices, underlining, italics, white space, colours, perspectives, framing, proportions etc)

11. Visual images, charts and graphics?

12. Other striking features? style? theme? etc

13. Tone and tone shifts?

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