What does bilingual expression really look like in the digital lives of Puerto Rican youth? This three-month digital ethnography set out to answer that by closely observing how young people communicate across social platforms, memes, chat threads, and participatory media spaces. As Principal Ethnographic Researcher, I led the project and supervised student research assistants in language and thematic coding and capturing authentic, everyday language practices—where English and Spanish blended not just for function, but as tools for identity-making, humor, and cultural commentary.
Using NVivo QDA, field notes, and multimodal discourse analysis, we traced how Spanish consistently anchored interactions, while English appeared in stylized bursts—memes, GIFs, catchphrases—often referencing U.S. pop culture through a local, and sometimes critical, lens. Language wasn’t just a tool—it became a way to signal belonging, remix global content, and navigate the layered realities of living in a U.S. territory.
We followed up with participant focus groups to unpack these choices: How does it feel to joke in English inside a Spanish thread? What’s being communicated between the lines? And how does colonial history shape the way youth interpret and engage with digital media?
The impact? These findings are informing a forthcoming academic monograph and have already sparked discussion at leading sociolinguistics and digital culture conferences. The study challenges monolingual assumptions by offering a rare, ground-level perspective on bilingual communication in informal, unscripted contexts.
For educators, designers, and cultural media creators, this work underscores why inclusive digital design needs more than translation—it calls for an understanding of how language, identity, and culture are co-created online.
Additional skills: Human subject research online; digital observations, discourse analysis and multimodal analysis
Publications:
Morales Lugo, K. (2024). The bilingual styles of young Puerto Rican adolescents online. International Journal of the Sociology of Language, 2024(286), 53-85.