UX Research Projects

Investigated reasons for using and not using inbound and outbound payment products within a construction B2B SaaS solution. 

Interviews - Generative Research

Conducted generative research to understand enterprise merchants goals and pain points, advertising strategies on third party delivery platforms, and methods for evaluating advertising performance. 

Interviews - Generative Research 

Conducted end-to-end research on an new outbound payment product including discovery research to understand pain points and identify need, evaluation of  sign-up flow, and evaluation of UX with product in early stages of product launch.

Interviews - Usability Tests - Site Intercept Survey

Evaluated 3 different variations of a component displaying recommendations at three different places within the third party delivery ordering experience.

Usability Testing  - Evaluative Research 

Investigated campus diners’ eating behaviors and preferences, marketplace perceptions, and reasons for not converting on a third party delivery marketplace. 

Survey Design - Generative Research

Investigated variations in pain points, motivations, mental models, and core attitudes across user base. Collaborated with data science and product teams to combine attitudinal with behavioral data to define 5 core segments.

Survey Design - Generative Research

Evaluated the restaurant, grocery/convenience and alcohol order building experiences on two major apps using moderated usability tests and card sorts. 

Usability Testing - Card Sorting - Evaluate Research

Mapped customer journey for online payments for different user segments via quantitative behavior analyses and validated through in-depth interviews. Identified optimal behaviors for successfully integration of payments into account workflows and recommendations to help accounts successfully adopt financial features and payments.

Behavioral Analytics - Interviews - Evaluative

Uncovered how grocery, convenience, and alcohol offerings on a food delivery platform were perceived compared to competitors, investigated how top diners differed from average diners, and identified barriers for diners who showed intent but had never placed an order. 

Survey Design - Generative Research

Identified users at a higher likely of experiencing cashflow issues based on demographic and behavioral data. Interviewed users to understand needs and desires in a lending offering. Insight resulted in prioritize list of needs and wants for lending product and informed partnership discussions and resulting loan offerings.

Interviews - Generative Research

Investigated experiences, challenges, and use cases of healthcare professionals using remote patient vital monitoring devices to understand low product usage. Uncovered some major barriers to utilization (complicated instructions; unclear if patients are forgetting or don’t know how to record vitals) and provided recommendations to help overcome challenges and increase utilization. 

Interviews - Surveys - Generative Research