This artifact is a visual poster I created for Project 3, our Multigenre Persuasive Campaign. I designed it to promote the idea of prioritizing natural remedies and gentle skincare approaches before turning to prescription isotretinoin. I completed this piece while exploring how different genres can shape the way an argument is delivered and how visuals can influence an audience’s emotions and decisions.

The goal of this artifact was to communicate a health-centered message in a way that was clear, accessible, and visually appealing. By using soft imagery, calming colors, and simple phrasing, I aimed to persuade viewers (especially teens and young adults) to consider safer, lower-risk skincare options first. The poster reflects what we learned in class about adapting our message to a specific audience using tone, design choices, and rhetorical strategies.

I chose to include this artifact in my portfolio because it represents my ability to combine research with creativity. Out of all the pieces I produced, this one shows the most growth in how I can use visuals to persuade while still staying professional and informative.

This artifact is the second genre I created for Project 3, designed as an Instagram-style post from the account “@GlowNaturally__.” I chose this genre because social media is one of the most influential platforms for teens and young adults. This is exactly the audience most affected by acne and the decisions around acne treatments. I created this artifact to show how persuasive messages can be adapted for digital spaces where short, direct, and visually striking content is what captures attention.

The goal of this piece was to raise awareness about the potential side effects of isotretinoin and encourage people to consider safer and more natural options first. By using a bold image, minimal text, and hashtag-driven messaging, I tried to mirror the conversational style of real social media activism. This artifact let me practice what we learned about rhetoric. More specifically it helped me with topics such as visual emphasis, audience awareness, and strategic language can shape how a message is received online.

I chose to include this in my ePortfolio because it contrasts strongly with my first artifact and demonstrates my ability to communicate the same central argument through completely different genres.