Apr 2025 to Present · 3 mos

• • Assisting in the development and implementation of digital marketing plans aligned with Labaid Group's brand and business goals.

  • Managing and optimizing social media platforms to build brand awareness, engage with the community, and drive traffic.

  • Supporting Search Engine Optimization (SEO) efforts to improve organic search rankings for Labaid's websites and digital content.

  • Contributing to the planning, execution, and monitoring of paid digital advertising campaigns (SEM, social media ads, etc.).

  • Collaborating on the creation of compelling and relevant digital content (text, images, video) for various online channels.

  • Tracking, analyzing, and reporting on the performance of digital marketing activities, including their impact on overall sales, using analytics tools, providing insights for optimization.

  • Staying updated on the latest digital marketing trends, technologies, and best practices relevant to the healthcare and related industries.

  • Working closely with internal teams and potentially external agencies to ensure integrated marketing efforts.

  • Reporting directly to the Director on digital marketing performance and strategic initiatives.

  • Skills: Department Supervision · Enterprise Manager · Digital Marketing · Market Research · Marketing Strategy · Multi-Channel Marketing

• • Strategic Communication Planning: Develop strategies to boost AMPLICON's visibility.

  • Knowledge Management: Lead initiatives to share and utilize organizational knowledge, including training sessions for colleagues.

  • Media Relations and Public Engagement: Manage media relationships and event coverage.

  • Internal Communication: Keep faculty, staff, and students informed through regular updates.

  • Content Creation and Management: Oversee branded content across all platforms.

  • Crisis Communication Management: Develop plans to manage crises and protect the institute's reputation.

  • Skills: Communications · Problem Solving · Performance Planning · Civil Society · Long-term Vision · Communications Strategy · Resource Mobilization · Problem Analysis · Internal and External Communications · Business Case Preparation · Artificial Intelligence (AI) · Social Media Communications · Project Management Training · Branding · Brand Strategy · Social Media Management · Business Planning

• • Jan 2022 to Jan 2024 · 2 yrs 1 mo

• • 1. 1. Stakeholder Management: Led partnerships with government, UN agencies, and donors like PM's Office, UNFPA, UNWOMEN, USAID, Integral Global, KIT Netherlands, Vrije University, Jaago, PKSF, BTEB, NSDA, BRAC, DGHS, DGFP, DGNM, Swisscontact, Sudokkho, GiZ, John C Martin, RMG factories, securing funding.

Project Execution: Conducted needs assessments, secured funding, and built partnerships.
Strategic Leadership: Provided guidance for 10+ projects at AYAT Education.
Knowledge Infrastructure: Managed platforms for efficient knowledge capture, and dissemination.
Strategic Knowledge Leadership: Fostered knowledge sharing, and collaboration.
Training Programs: Implemented technology-driven training, and established KPIs.
Communication Expertise: Devised PR, social media, and marketing strategies.
Data-Driven Impact: Used analytics to refine campaigns, and maximize impact.
Master-Trainer: Facilitated training for 2100+ individuals, and taught ICT to students.
Social Impact Innovator: Implemented transformative programs for marginalized communities.
Community Engagement: Empowered communities for sustainable impact.
Monitoring and Evaluation: Regularly evaluated program progress for optimized outcomes.
Worker Well-being Advocate: Developed toolkits for BGMEA Garments workers.
Other Achievements: Raised over BDT 50 million, and executed 35+ digital fundraising campaigns.

• • 1. 2. Skills: Communications · Problem Solving · Employer Branding · Performance Planning · Civil Society · Analytical Skills · Digital Marketing · Long-term Vision · Communications Strategy · Mass Communication · Donor Reporting · Resource Mobilization · Problem Analysis · Internal and External Communications · Branding & Identity · Business Case Preparation · Artificial Intelligence (AI) · Social Media Communications · English · Crisis Management · Project Management Training · Corporate Communications · Corporate Social Responsibility · Branding · Media Relations · Brand Management · Brand Strategy · Advertising · Social Media Management · Business Planning, SRH Forum for RMGs

• • Assistant Manager, Communications and Program Design

  • Jan 2020 - Jan 2022 · 2 yrs 1 mo

• • 1. 1. Stakeholder Engagement: Engaged with key stakeholders through targeted communication efforts.

       2. Content Creation and Editing: Developed impactful content for various communication channels.

       3. Media Relations: Cultivated positive relationships with media outlets for coverage and brand enhancement.

       4. Internal Communications: Managed internal communication strategies for employee engagement.
          Social Media Management: Oversaw the organization's social media presence and engagement.
          Crisis Communication: Developws and implement crisis communication plans for effective response.
          Collaboration with Teams: Coordinated messaging and communication efforts with cross-functional teams.
          Brand Management: Ensured brand consistency and actively manage the organization's reputation.
          Event Communication: Coordinated communication for events and product launches.
          Measurement and Reporting: Implemented measurement tools to track communication effectiveness.

       5. Skills: Performance Planning · Civil Society · Analytical Skills · Digital Marketing · Long-term Vision · Communications Strategy · Multi-Channel Marketing · Resource Mobilization · Team Management · Problem Analysis · Internal and External Communications · Business Case Preparation · Social Media Communications · Branding · Brand Strategy · Social Media Management

• • Senior Business Development Executive, Communication

  • Jan 2019 to Jan 2020 · 1 yr 1 mo

• • 1. 1. Strategic Market Growth: Analyzed markets, implemented plans for significant business growth.

       2. Client Acquisition and Relationship Management: Acquired and retained clients through effective prospecting and relationship-building.

       3. Proposal Development and Negotiation: Crafted compelling proposals, led negotiations, secured favorable
          agreements.
          Cross-Functional Collaboration: Aligned business development, streamlined processes, enhanced customer
          satisfaction.
          Market Expansion and Budget Management: Managed initiatives for market expansion, increased brand
          visibility, eciently managed budgets.

       4. Skills: Teamwork · Civil Society · Analytical Skills · Digital Marketing · Long-term Vision · Communications Strategy · Resource Mobilization · Internal and External Communications · Business Case Preparation · Social Media Communications · Branding · Brand Strategy · Social Media Management

• • Business Development Executive

  • May 2017 to Jan 2019 · 1 yr 9 mos

    1. 1. Brand Development and Evolution: Contributed to the organization's brand identity for consistency.

       2. Creative Content Production: Produced engaging content aligned with the brand.

       3. Marketing Campaigns and Event Branding: Led marketing campaigns and managed event branding.

       4. Market Research and Analysis: Conducted research, analyzed data, and monitored brand performance.
          Cross-Functional Collaboration and Internal Branding: Brand consistency and developed branding
          strategies

       5. Skills: Brand Development · Analytical Skills · Digital Marketing · Communications Strategy · Business Case Preparation · Social Media Communications · Crisis Management · Branding · Brand Management · Social Media Management

Jun 2014 to Aug 2017 · 3 yrs 3 mos

Jun 2014 to Aug 2017 · 3 yrs 3 mos

• • As a Branding and Client Management Manager in a remote capacity, I effectively bridged geographical gaps between Bangladesh and the USA, overseeing comprehensive branding initiatives and client relationships. 

  • Led end-to-end branding campaigns, from conceptualization to execution, ensuring seamless communication and alignment with the client's vision. Managed client accounts with a focus on understanding their needs, providing strategic guidance, and ensuring the successful implementation of branding strategies.

  • Collaborated across time zones, leveraging virtual tools to maintain effective communication and project coordination.

  • Achievements:
    -Successfully executed remote branding campaigns, exceeding client expectations and contributing to increased brand visibility and recognition.
    -Established and nurtured strong client relationships, resulting in a high client retention rate and additional project opportunities.
    -Implemented innovative remote collaboration tools and processes, optimizing team efficiency and ensuring timely project delivery.
    -Consistently met or exceeded key performance indicators, demonstrating the effectiveness of remote collaboration in delivering impactful branding solutions.
    -Received commendations for adapting to a remote work environment seamlessly and maintaining a high level of productivity and creativity.

  • Skills: Business Development · Mass Communication · Customer Service · Adobe Creative Suite · Graphic Design · Social Media Communications · Branding · Brand Strategy · Social Media Marketing · Social Media Management

2012 - 2014 · 2 yrs

• • • Market Expansion: Expanded MODASIM's market presence in Bangladesh, significantly increasing student recruitment for Malaysian universities.

    • Strategic Partnerships and Client Satisfaction: Established key partnerships, enhancing the recruitment network, and implemented measures that signicantly improved client satisfaction.

    • Efficient Processes: Implemented streamlined processes for student recruitment, ensuring a seamless experience for both students and the organization.

    • Brand Visibility and Growth: Elevated MODASIM's brand visibility in the Bangladesh education market, resulting in substantial growth in student recruitment and surpassing annual targets

    • Skills: Market Research · Performance Planning · Civil Society · Migration Projects · Mass Communication · Resource Mobilization · Problem Analysis · English · Branding · Brand Strategy · Social Media Management