Shreya Lal and Sonvi Chawla have experienced many people getting bullied and put down because of there skin type, which is something people normally cannot control. Social Media has had a very large turning point and especially during the pandemic, many people have gotten influenced by it to the point where they need to change themselves to please others. We noticed that there had to be a change to this and that nobody has to change themselves because of other peoples' judgement on them. Skincare has been something that many people have struggled with and we wanted to create a brand that embraces self positivity and confidence. We hope that our consumers feel proud and secure in their skin after buying and using our products, which is how we created Just Let It Bee.