A study of and practice in oral communication, including principles of interviewing, group discussion, listening, informative briefings, and persuasive speeches.
This undergraduate course explores the critical role of communication in promoting health and well-being. Students will delve into the foundational theories of health behavior change, effective strategies for health message design, and the use of major media channels in health communication. The course also emphasizes practical skills in assessing and addressing key factors such as audience analysis, ethical considerations, and the challenges of misinformation and biases. Through a blend of theoretical knowledge and applied practice, students will learn to create impactful health communication campaigns, evaluate the effectiveness and ethics of health-related media content, and contribute to solving critical health issues locally and globally through a communication approach.