Hodson, J. M. (2021). Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations: A Structural Model of Leisure Visitors’ Destination Brand Associations. Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-33057-6
Wiesmann, M., Franz, C., Sichtermann, T., Minkenberg, J., Mathern, N., Stockero, A., Iordanishvili, E., Freiherr, J., Hodson, J. M., Habel, U., & Nikoubashman, O. (2021). Seeing faces when faces can’t be seen: Wearing portrait photos has a positive effect on how patients perceive medical staff when face masks have to be worn, PLoS ONE, 16(5), e0251445. https://doi.org/10.1371/journal.pone.0251445
Hodson, J. M., "Destination Branding, Where Do We Go? A Structural Model of Leisure Visitors’ Destination Brand Associations".
Hodson, J. M., "Moderation of Tourists’ Destination Perceptions - the Impact of Previous Visitation, Destination Experience, Travel Experience, Age, and Trip Characteristics".
Hodson, J. M., "Price, Benefits, or Value: Determinants of Travelers’ Destination Attitudes and Loyalty".
05/2022
Working Group on Tourism Research (AKTF), German Association of Geography (DGfG), 2022 Annual Meeting, 19-20 May 2022, StrandGut Resort, St. Peter-Ording, Germany: “Destination Branding: Brand Identity and Consumer-Based Brand Equity for Tourism Destinations”.
09/2020
Travel and Tourism Research Association (TTRA), 2020 Europe Chapter Conference, 28-30 September 2020, University of Innsbruck, Innsbruck, Austria: "Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations: A Structural Model of Leisure Visitors’ Brand Associations".
11/2017
German Society for Tourism Science (DGT), 21st Annual Meeting, 09-11 November 2017, Mainau Island, Constance, Germany: "Branding Destinations for an International Tourism Marketplace: A Model of International Leisure Visitors’ Brand Associations".
09/2014
Leuphana University of Lueneburg, Doctoral Congress, 05-06 September 2014, Lueneburg, Germany: "A Consumer-Based Brand Equity Approach to Destination Brand Perceptions".
09/2013
Leuphana University of Lueneburg, Doctoral Congress, 06-07 September 2013, Lueneburg, Germany: "An Empirical Investigation into Consumer Destination Brand Associations: The Role of Visitors‘ Perceived Brand Benefits".
07/2012
German Society for Tourism Science (DGT), Doctoral Colloquium, 06-07 July 2012, Europapark, Rust, Germany: "Investigating the Structure of Consumer-Based Destination Brand Equity Dimensions of International Long-Haul Leisure Tourists".