Education

Ph.D., Chair of Tourism Management, Prof. Dr. Edgar Kreilkamp
Leuphana University of Lueneburg, Germany, Graduate School, 2020

  • Focus on quantitative empirical research methods, e.g. SEM/CFA

  • Implementation & evaluation of multivariate statistical analyses

  • Research on destination branding & consumer behavior

Method Study in Empirical Social Sciences Research
Open University in Hagen, Germany, Faculty of Psychology, 2013

  • Qualitative & quantitative methods in empirical social sciences research

  • Multivariate statistics & psychometric theory; test & scale construction

M.A., International Business Administration
Munich Business School, Germany, 2006

  • Management/marketing theory, methods, & case studies

  • Thesis on destination marketing & branding

Semester Abroad
University of Cape Town, South Africa, 2005

  • Brand management, online marketing, and e-commerce

Diploma, Media Management
Wiesbaden University of Applied Sciences, Germany, 2004

  • Strategic management, marketing management, and media design


Academic Positions

Ph.D. Scholarship Program Position, Chair of Tourism Management
Leuphana University of Lueneburg, Graduate School, 2013-2016

  • Integration into the Chair of Tourism Management, Prof. Dr. Edgar Kreilkamp

  • Responsible for pre-assessment of bachelor and master theses supervised by the Tourism Management Chair

Teaching & Research Assistant, School of Management, Tourism Department
University of Cape Town, South Africa, 2006-2009

  • Administration and teaching of the project course “Strategic Tourism Marketing Project”; responsible for: curriculum, lectures, project supervision, exams, and grading

  • Teaching for the courses “Research Methods for Tourism” and “Tourism Theory & Systems”; responsible for: seminars, tutorials, assignments, exams, and grading


Grants & Awards

Leuphana Ph.D. Scholarship, Tourism Management
Leuphana University of Lueneburg, Germany, Graduate School, 2013-2016

2009 International Students’ Graduate Scholarship & Dean’s Award
University of Cape Town, South Africa, 2008

2008 International Students’ Graduate Scholarship & Dean’s Award
University of Cape Town, South Africa, 2007