Education
Ph.D., Chair of Tourism Management, Prof. Dr. Edgar Kreilkamp
Leuphana University of Lueneburg, Germany, Graduate School, 2020
Focus on quantitative empirical research methods, e.g. SEM/CFA
Implementation & evaluation of multivariate statistical analyses
Research on destination branding & consumer behavior
Method Study in Empirical Social Sciences Research
Open University in Hagen, Germany, Faculty of Psychology, 2013
Qualitative & quantitative methods in empirical social sciences research
Multivariate statistics & psychometric theory; test & scale construction
M.A., International Business Administration
Munich Business School, Germany, 2006
Management/marketing theory, methods, & case studies
Thesis on destination marketing & branding
Semester Abroad
University of Cape Town, South Africa, 2005
Brand management, online marketing, and e-commerce
Diploma, Media Management
Wiesbaden University of Applied Sciences, Germany, 2004
Strategic management, marketing management, and media design
Academic Positions
Ph.D. Scholarship Program Position, Chair of Tourism Management
Leuphana University of Lueneburg, Graduate School, 2013-2016
Integration into the Chair of Tourism Management, Prof. Dr. Edgar Kreilkamp
Responsible for pre-assessment of bachelor and master theses supervised by the Tourism Management Chair
Teaching & Research Assistant, School of Management, Tourism Department
University of Cape Town, South Africa, 2006-2009
Administration and teaching of the project course “Strategic Tourism Marketing Project”; responsible for: curriculum, lectures, project supervision, exams, and grading
Teaching for the courses “Research Methods for Tourism” and “Tourism Theory & Systems”; responsible for: seminars, tutorials, assignments, exams, and grading
Grants & Awards
Leuphana Ph.D. Scholarship, Tourism Management
Leuphana University of Lueneburg, Germany, Graduate School, 2013-2016
2009 International Students’ Graduate Scholarship & Dean’s Award
University of Cape Town, South Africa, 2008
2008 International Students’ Graduate Scholarship & Dean’s Award
University of Cape Town, South Africa, 2007
Work Experience
Consultant & Analyst, 2010-2016
Tourism Marketing, Brand Management, Communications & PR
Market research, branding, multi-channel management, & corporate design
Target group-specific market analysis and conceptualization of marketing campaigns, advertising material, PR texts, events, road shows, & trade fairs
Self-Employed Instructor/Teaching Staff at Study Centers, 2011-2012
Group & individual course teaching and supervision / intensive courses
Business administration & economics, mathematics, English
Destination Marketing & PR Management Trainee, 2010
Tampa Bay & Company (Official DMO), Tampa, Florida, USA
Partner management, marketing, PR & communications for the Tampa Bay DMO on state (Florida), national (USA) and international level
Responsible for press releases, promotions, interactive marketing, social media campaigns, media relations campaigns, & stakeholder communication
Brand Researcher & Analyst
Ron Irwin Brand Consulting, Cape Town, South Africa, 2007-2009
Brand strategy advice to leading South African law & accounting firms
Responsibility for direct customer contact and project presentations
Managing Director & Project Manager
Hodson & Patock (GbR), Frankfurt/Main, Germany, 2004-2005
Brand consulting for an international aviation company
Responsible for direct negotiation of project and contracts with customer