SEO is about much more than finding a few keywords and targeting them. Using search volume data, we can learn about the language your customers are using and the intentions behind their searches. Understanding your customers, what they are looking for and what they are expecting to find is key to identifying your slot in their journey.

What is keyword research?

Keyword research identifies the phrases people across the UK are using when using search engines. Interpreting these and building them into a logical journey will help you to find where you and your business fit in.

 How can keyword research help?

By understanding the phrases that are being used in search engines and the intent of searchers, we can learn about your customers’ needs. Creating engaging content and providing information becomes a much easier task when you have an insight into what your customers are actively looking for. By analyzing the searches related to your product or service, we can build a picture of the journey your customers take when on their way to a final purchase or conversion. Visualizing this journey is key to offering the right information at the right time and being as useful as possible. With insight into the information your customers want, we can advise on content opportunities that you might be missing out on.

Don’t waste time targeting phrases or stages in the journey where your customer isn’t ready for what you want them to do.