Research & Planning

Get help finding out what questions your customers are asking and what content they’re looking for.

Why do I need a content plan?

Content research and planning is the perfect service if you have a company blog, produce resources or want to create engaging content for your prospective and current customers.

By analysing popular and effective content from across the web, I can help identify the key trends, topics and themes you should be covering to grow your audience and reach new markets. Using key trends and seasonality, I can help you to plan your content delivery to maximise its impact.

Base the content you create on evidence not gut-feeling.

Research-based content

By analysing the following, I can offer you the insight you need to make informed decisions about your content efforts:

• The performance of your past and current content

• The performance of your competitors’ past and current content

• The most popular content in your industry right now

• Content trends, themes and seasonal fluctuation

• The phrases related to your services that are searched in search engines

• Content that has performed well across social media channels

With insight like this, I can advise you on the best content to make and the best times to promote it. This will form the basis of your research-based content plan.