Creative Projects

Here are a few examples of how I've helped businesses, creators, and organizations communicate their ideas, strengthen their brands, and engage their audiences through thoughtful design and strategic visual communication.

UGC VIDEOS FOR EDTECH, CONSUMER TECH & LIFESTYLE

WATCH THE VIDEO

EDUCATIONAL POSTS FOR LINKEDIN, INSTAGRAM & TIKTOK

SOCIAL MEDIA POSTS & BUSINESS ASSETS

EVENT CAMPAIGN DESIGNS

The AI for Her Summit 2.0 required a cohesive visual identity and communication strategy to promote the event, drive registrations, engage participants before and during the summit, and create an empowering experience for women exploring artificial intelligence and digital skills. The challenge was to produce a high volume of professional, on-brand marketing assets within a limited timeframe while maintaining consistency across all touchpoints.

I developed and executed the summit's visual communication strategy, creating a comprehensive suite of digital assets including facilitator announcements, audience-focused campaigns, educational carousels, registration drives, "We Saved You a Seat" engagement graphics, event reminders, participant engagement materials, and post-event content. I leveraged Canva AI to accelerate ideation, design exploration, image generation, and content structuring while ensuring all materials aligned with the summit's mission of empowering women through technology.

Successfully delivered a complete event branding and communications package that supported participant engagement throughout the summit lifecycle. The campaign helped communicate complex AI concepts in an accessible manner, encouraged event registrations, enhanced facilitator visibility, and provided participants with practical resources they could immediately apply to strengthen their digital presence. The visual assets contributed to a professional and cohesive summit experience while reinforcing the AI for Her brand.

Tools: Canva, Canva AI, Magic Media, ChatGPT, Google Forms

AI FOR HER SUMMIT 2.0 – CANVA AI Training & Facilitation

Many women interested in building their personal brands or businesses online lack confidence in design and digital content creation. The task was to deliver a beginner-friendly session that demonstrated how AI-powered tools could simplify content creation and help women establish a stronger digital presence.

I designed and facilitated a live training session titled "Using Canva AI to Elevate Your Digital Presence." The session introduced participants to Canva AI features such as Magic Media, Ask Canva, AI-powered design generation, and content creation workflows. I engaged participants with hands-on exercises, including creating personalized International Women's Month graphics, generating custom visuals, and refining designs using AI-assisted recommendations.

Participants gained practical experience using Canva AI to create professional-looking digital assets without requiring advanced design skills. The session increased awareness of AI-powered creative tools, encouraged participants to showcase their work online, and provided actionable techniques for strengthening personal and business brands through strategic visual communication.

Tools: Canva AI, Magic Media, Ask Canva, Canva Presentations

DIGITAL PRODUCT FOR PANCAKE BUSINESS

Pino had successfully built a pancake side hustle alongside his full-time job, generating consistent orders through a simple pre-order system. However, his knowledge, processes, and business strategies existed only in practice, limiting his ability to scale beyond the hours he could personally spend making and delivering pancakes. There was an opportunity to transform his expertise into a digital product that could educate aspiring food entrepreneurs, create an additional income stream, and establish Pino as a trusted authority in the pancake business space.

I developed the concept, structure, and content strategy for The Pino's Pancake Starter Kit, a beginner-friendly digital guide designed to help aspiring entrepreneurs launch and grow a pancake business. The project involved creating a complete learning journey, including business planning, kitchen setup, recipe foundations, operations management, branding, packaging, marketing, customer retention, and business growth strategies. I also designed the product framework, learning objectives, content hierarchy, and supporting business tools to ensure the resource was practical, actionable, and easy to implement for individuals balancing a side hustle with work, school, or family responsibilities.

The result was a comprehensive digital business toolkit that transformed Pino's real-world experience into a scalable educational product. The starter kit provides aspiring entrepreneurs with a clear roadmap for starting a pancake business, from mastering a base recipe to managing orders, marketing on social media, and building repeat customers. Beyond serving as an educational resource, the product created a foundation for future revenue opportunities, including premium courses, workshops, templates, and coaching programs, while strengthening Pino's personal brand and business credibility.

Tools: Canva, Microsoft Word, ChatGPT, Gemini

Skills: Content Strategy, Brand Development, Digital Product Design, Business Process Documentation, Curriculum Design

CONTENT GUIDE FOR ARTIST SOCIAL MEDIA CAMPAIGN

Jess ETA's WNDRLVST rollout required a scalable way to encourage user-generated content, increase song discovery, and give creators clear direction on how to use multiple songs from the trilogy across TikTok, Instagram Reels, and other short-form platforms. Without structured guidance, creators often struggled to connect songs with content concepts, reducing participation and limiting the campaign's reach.

I developed the WNDRLVST Content Guide for Creators, a campaign framework that translated lyrics, themes, moods, and key moments from Jess ETA's catalog into practical content ideas. This involved analyzing each song's emotional themes, identifying high-retention lyric moments, and mapping them to creator-friendly formats such as transition videos, lifestyle content, storytelling, beauty content, relationship content, comedy skits, vlogs, business showcases, and dance videos. I also integrated the guide into the broader WNDRLVST Giveaway campaign, using community engagement, WhatsApp groups, content prompts, and creator incentives to encourage participation.

The content guide became a central activation tool for the WNDRLVST rollout, helping creators generate content more easily while creating a stronger connection between the music and audience experiences. The framework supported the creator giveaway campaign, increased community engagement, provided creators with repeatable content concepts across multiple songs, and established a scalable model for future artist rollouts that combines music marketing, community building, and creator-led promotion.

Tools: Google Docs, Microsoft Word, Canva, WhatsApp, Instagram, TikTok

Skills: Content Strategy, Community Management, Campaign Design, Music Marketing

PHOTOGRAPHY

Co-owned Coterie Arts, a photography-focused art group where I explored photography, visual storytelling and creative expression alongside other young creatives.

A collection of photographs captured between 2015 and 2019, primarily using the Huawei Mate 8 and Huawei Mate 10 Lite.