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President University’s Public Relations Students Held a Campaign Featuring XU Entertainment
By Haneeza Afra Nur Zhafirah
Published Sat, 17 Dec 2022 at 11:46 p.m.
Natarina Dara, event organizer of #eXperienceUniqueness introduced the series produced by XU Entertainment in Fablab, Jababeka. Photo taken by Haneeza Afra.
Jababeka, Cikarang - A group of public relations students held an offline campaign featuring a local production house, XU Entertainment. Taking the title #eXperienceUniqueness, they held this event by watching a musical web series together in Fabrication Laboratory (Fablab) Jababeka, on Friday (09/12/2022).
47 students and 2 lecturers from President University's Communication Study Program attended the campaign. Focusing on XU Entertainment as their user, the event organizer played 3 episodes of the musical web series, Stargazing, which was played as it has a light and enjoyable plot.
Before agreeing to host this event, they also had time to explore the demands of their user more thoroughly, which included looking at current social media. When the user said their social media was experiencing a bottleneck in engaging with the audience after a hiatus, the public relations students immediately took an action by deciding to help manage XU Entertainment's Instagram.
With the great strides in promoting XU Entertainment as a local production house, Natarina Dara as the event organizer, stated, "From our efforts, if you look at the social media itself, you can immediately see it. We definitely focus on it and focus more on engagement on social media. The followers increased by more than ten percent. Then, in terms of reach and interaction on Instagram itself, it has greatly increased. So, all of them have significant graphics."
Nobar 'Stargazing': Local Works Appreciations by President University's Students
By Stephanie Evelyn Thengono, Dhevy Safitry, and Siti Nurhaliza
Published Sat, 17 Dec 2022 at 11:46 p.m.
MC opened the Nobar 'Stargazing' event at Jababeka Fab Lab, Friday (09/12/2022). Photo taken by Stephanie Evelyn.
Jababeka, Cikarang - Nobar 'Stargazing' event was held free of charge by Communication Science students at the Jababeka Fab Lab located inside the President University Convention Center, Friday (09/12/2022).
This activity was assembled by a crew consisting of four public relations students, they made a series of preparations in cooperating with a Surabaya’s production house, XU Entertainment. Starting from a request letter to book the venue, to proposal and Memorandum of Understanding (MoU). Those became their key points in preparation stage for this activity. The name #eXperienceUniqueness was taken considering their goals for the audience to be able to feel the uniqueness of XU Entertainment, through the result of the production that participants have never felt before.
This event was held from 1 p.m. to 4 p.m. with online invitations distributed to all students of President University. It was very easy to access the event. When the audience just arrived and entered the screening hall, they were led by the crews to scan a barcode for their attendance. Afterwards, they will be escorted to the audience spot at the venue. The audience is free to determine where to sit, they can relax on soft sofas or sit on the clean floor. Their eyes will be spoiled by two screens used to watch the web series.
Stargazing: Serial Web Musikal Pertama XU Entertainment
By Hedwiga Maura Clarentia Sadipun, Sitanggang Astrid Meishella, and A. Nur Alya Savitri
Published Sat, 17 Dec 2022 at 11:47 p.m.
Mahasiswa/i Universitas Presiden ikuti acara nonton bareng (nobar) serial web Stargazing di FabLab Jababeka. Foto diambil oleh Haneeza Afra.
Jababeka, Cikarang - Serial web Stargazing yang dibintangi Eveline Restu Asmoro, content creator asal Surabaya, sukses membuat penonton terhanyut ke dalam adegan demi adegan yang ditayangkan pada acara #eXperienceUniqueness. Acara ini diselenggarakan oleh sekelompok mahasiswa dan mahasiswi jurusan public relations President University, serta berlokasi di FabLab, Jababeka, Cikarang (09/12/2022).
Serial ini rilis di akun YouTube XU Entertainment pada 18 Desember 2021 untuk episode 1, 25 Desember 2021 untuk episode 2, dan 1 Januari 2022 untuk episode 3. Sebagai fokus dari acara #eXperienceUniqueness, Stargazing menceritakan Bella, seorang artis dadakan, yang mengalami star syndrome atau sebuah kondisi perubahan perilaku seseorang karena merasa terkenal. Kondisi tersebut membuat tokoh utama dari serial web ini kehilangan jati dirinya sendiri.
Melalui Stargazing, XU Entertainment mengangkat fenomena star syndrome untuk menyebarkan kesadaran pada seluruh anak muda agar dapat menghindari kelalaian dalam penggunaan media sosial yang dapat merugikan diri sendiri ataupun orang lain. Serial web ini dipadu dengan sentuhan musik, nuansa romantis, dan persahabatan yang membuat penonton seakan ikut menjalani kehidupan seorang Bella.
Pernah tayang di CGV Cinema BG Junction, Surabaya pada 4 Desember 2021, semua episode Stargazing sekarang dapat ditonton di akun YouTube XU Entertainment secara gratis. Selain seriel web pertama mereka, ada banyak konten menarik seperti musik dan podcast yang tersedia di sosial media XU Entertainment.
Gandeng Psikolog, We Komuk Episode 1 Sukses Digelar
By Sitanggang Astrid Meishella, Dhevy Safitry, and A. Nur Alya Savitri
Published Mon, 19 Dec 2022 at 12:30 p.m.
Psikolog, Nida Khairunnisaa, saat memberikan materi FOMO di SMKN 15 Bekasi. Foto diambil oleh Astrid Meishella.
Mustika Jaya, Bekasi - Akun informatif 'Kekomukan' berkolaborasi dengan 'Denger-inD' dalam We Komuk: Episode 1. Seminar yang membahas Fear of Missing Out (FOMO) ini sukses digelar di SMKN 15 Bekasi dengan 56 siswi berpartisipasi dalam acara tersebut (13/12/22).
Hadirkan Nida Khairunnisaa, psikolog dari 'Denger-inD' sebagai pembicara, pihak penyelenggara harapkan seminar ini dapat mengedukasi generasi muda agar tidak mudah merasa tertinggal setelah melihat pencapaian orang lain. Tema FOMO ini juga memperoleh suara terbanyak dari para pengikut akun 'Kekomukan' di Instagram.
We Komuk diadakan sebagai bentuk usaha 'Kekomukan' dalam memotivasi anak muda agar bisa menyalurkan hobi dengan berkarya. Andi Winda Khaliza sebagai pemilik akun informatif tersebut berharap agar kedepannya bisa terus memproduksi konten, serta mengadakan seminar yang bermanfaat.
Dikenal sebagai mahasiswi jurusan public relations President University, Andi Winda Khaliza awalnya mendirikan akun informatif tersebut pada 16 Oktober 2016 untuk menyalurkan hobinya, sekaligus menunjukkan kepeduliannya pada fenomena yang terjadi di kalangan remaja. Sesuai dengan akunnya yang edukatif dan menghibur, nama 'Kekomukan' diambil dari kata 'kekinian' dan 'komik', karena semua kontennya dikemas dalam bentuk ilustrasi (gambar) yang menarik.
Curving as a Detrimental Phenomenon in Romantic Relationship
By Haneeza Afra Nur Zhafirah, Muhammad Akbar Iskandardinata, and Tracy Arauna Triyanto
Published Thu, 22 Dec 2022 at 06:22 p.m.
Illustration (freepik.com)
People fall in love with each other regardless of their styles of loving and how they get treated back. A person can receive half of the love they deserve because they voluntarily trust their heart to someone who is frankly reluctant to accept them. Like the Hollywood movie, sometimes someone might be dragging you away from going by holding your hand after toying you for a month. Such a drama might make people unsure about continuing a relationship or ending it.
A situation similar to that is curving, a phenomenon among young people, a cruel behavior to hurt one's fellow with love involved. The doer does not want to accept the victim's love but wants to continue playing together, have a normal date, even being treated like a lover. Those can lead the victim to feeling unworthy because of the uncertainty. Since it cannot be separated from the mental reimbursement of the victims, several experts in the psychology field digging into the holes of this rising phenomenon.
Ann Rosen Spector, a psychologist who does psychotherapy for individuals, couples, and families, took research on curving as a phenomenon that is fortunately close to psychological discipline. Curving in a romantic relationship happens when one person in it—could be the man or the woman—evades to tie the thread of commitment. This man or woman only enjoys the phase of feeling head over feels towards their partner, usually, it doesn't last long. Thereafter, the desire to protect themselves from uncertain words that require hope in them called commitment, show, pull them not to step on that stage in a relationship.
In social psychology, it's known as interpersonal attractiveness. It can take the form of liking or loving to show the self-attractiveness of another one. It distinctively explored relationship and interpersonal attractiveness through the theory of attachment which is supported by the theory of liking, love, and close relationship. In a relationship between two people, there appears an attachment that is not separated emotionally with other people who are significant.
It is very human if we want to form close bonds with those who care and are receptive to us. Thus, emptiness and abandonment become sources of personal suffering or stress. Loneliness that comes as we feel empty is a condition of discomfort that we feel physiologically when our social relationships are inadequate. Some people choose not to be hooked to a bond of commitment that has a label as a determinant of how deep their relationship is. It happens because of a fear of loving too soon or feeling trapped.
Will be a loss when you become the side that bears the burden in a relationship without clarity like that. Being a victim of curving, ghosting, experiencing confusion throughout the relationship. Not having the right to claim someone, insecure, trust issues, wasting time, angry, confused, and afraid of losing. Even in conditions like these, they cannot voice the rights that they did not fight for from the start, lament and swallow the bitter fruit that they planted from the beginning consciously or unconsciously.
Survey results entitled ‘Curving: A Trap For the Lovesickers’ via Google Forms.
Wistfully, sadly, and very unfortunate. Many people testified as victims of curving because of low self-awareness and the ability to manage relationships that are not based on careful thought. The information in this diagram we got through a survey. 20 people took part to share their experiences in romantic relationships, both those that are still ongoing and those that are no longer in love.
55% of curving victims fell in love gradually and 40% of them have mixed styles of falling in love.
Based on a psychologist from the United States who is well-known for his triangle love theory (Triangle Love Theory), Sternberg, there are several styles of love narrowed down into three stages: intimacy, passion and commitment. In the passion phase, there is an infatuated love or what we usually called with ‘love at the first sight’. In this stage, a couple will be intensely attracted to one another and feel fascinated, this is when the passionate side of a person emerges. This kind of love is heavily affected by physical things including how beautiful their couple is. It allows an experience of attraction’s sensation without contemplating an intimate, long-term commitment.
But on the other hand, people who do the curving only want to be in love because they don’t like to be lonely. Losing someone who coincidentally shows their presence and provides their needs are the biggest fears of the perpetrator. To avoid being abandoned, they usually turn the curving into a non-label relationship. Being in a non-status relationship feels fantastic since it’s not bound by any commitment. Furthermore, it feels more free to meet anybody, including through sex, because there are no obligations as a limitation.
Different from the perpetrator who only thinks about freedom and being loved uncommitted, the victims find it difficult to open their hearts to begin a new relationship as they see their past as the prototype of a ‘romantic’ relationship. They tend to stick to what their partners say about them and agree with their judgment until they become less confident with themselves.
A psychologist from a public medical center in Panggungharjo, Ghea Niasgita stated, “to cut off and get out of a relationship and situation such as curving, a person must first love themselves to have principles in relationships or love. Because they have to be firm with themselves so that they are not treated arbitrarily by other parties and use their logical thinking skills to assess a relationship.”
First, make some space and think rationally. By making room for the move on phase that is supported by positive thought, we may show appreciation for ourselves. With a mental process that can perceive things as they truly are, namely arising; holding on; sinking. Because if our mind can perceive things for what they truly are—as a process—then our mind will be better able to react to circumstances.
Second, instead of thinking about whether they like it, think about whether we enjoy being treated that way. We don't always have to think about other people, there is ourselves to think about and pay attention to. We don’t waste our time to think about the happiness of people who never even care about us, it's better to use it for our loved ones, such as friends and family.
Third, we must keep moving. We need to look at the next big thing in our lives. Many yearn for the opportunity to be brave, for a new beginning but in fact we only know it, but don't give ourselves enough space to see it. By moving on, we can completely evaluate and realize how valuable a self is. Moving on will teach us to love ourselves more before loving others. We will know how much we need to treat ourselves in a way we deserve in order to get a happier soul.
Last, we should focus on saving ourselves. While it can sometimes be hard to accept that the person we like doesn't feel the same way, however, remember that fighting for someone's attention is never worth it and think about whether it is worth it for us.
Rahasia Sukses Jadi Freelancer, Maria Regina Bagikan Tips Secara Gratis
By Rahmi Meliani, Astrid Meishella, Cut Raihanah
Published Sat, 24 Jun 2023 at 12:32 p.m.
Maria Regina membagikan materi kepada peserta (Sumber: Istimewa).
Cikarang - Workshop bersama Maria Regina yang bertajuk “Exploring Freelance as Career Opportunity” diselenggarakan oleh mahasiswa Ilmu Komunikasi President University, Jumat (23/6/2023).
Freelance atau pekerja lepas merupakan suatu pekerjaan tanpa instansi, tanpa perjanjian jangka panjang serta bisa bekerja untuk beberapa klien sekaligus. Pekerjaan ini sedang diminati generasi milenial maupun Gen-Z karena dirasa cukup membantu perekonomian.
Menurut Badan Statistika Pusat (BPS), jumlah angkatan kerja yang memilih sebagai Freelance melonjak naik sebanyak 34 juta orang. Jumlah yang terus meningkat membuat masyarakat Indonesia, khususnya generasi milenial dan Gen-Z sudah tidak malu untuk mengakui pekerjaan mereka sebagai freelance.
Dalam pemaparan materinya, Maria Regina selaku alumni Ilmu Komunikasi President University menjelaskan bahwa marketing campaign merupakan suatu cara mempromosikan produk lewat berbagai jenis sosial media. Ia juga membagikan quick tips menjadi seorang marketer freelance harus memiliki berbagai rencana dalam membuat suatu proyek dari klien.
“Bikin satu plan aja itu gak cukup karena semua kondisi tidak terduga bakal terjadi secara tiba-tiba everyday, everytime. Pasti ada aja yang jadi faktor x atau faktor-faktor yang bikin campaign itu ada aja celah. Jadi, make sure, everything itu benar-benar, temen-temen udah punya back up nya dari A sampai Z,” tutur Regina.
Ia juga menambahkan bahwa kunci utama dari freelance adalah kenali minat dan ketertarikan diri sendiri dan jangan takut untuk memulai.
“Kunci dari freelance adalah ga tau malu. Gak tau malunya apa, ga tau malunya temen-temen bisa simply kalau udah punya portofolio sendiri atau bahkan lagi bangun portofolio sendiri gitu, temen-temen udah tau minat dan ketertarikan di freelance apa,” tutur Regina.
Harapannya dengan workshop ini, generasi milenial dan Gen-Z semakin mudah untuk menemukan potensi dan berani mencoba terjun di dunia freelance.
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