- Marketing Management : Productivity of Marketing Mix (price, feature, display, promotions, store image, product innovation...)
- Modelisation : Structural Equation Modeling, Multilevel Models, Latent Class Models, Meta-analysis
- Artificial intelligence : Machine Learnig, Deep Learning, Optimization, Prediction, Generative AI
- Emerging and New technologies : IoT (Internet of Things), Augmented Reality, Blockchain
- Brands : National Brands, Private Labels, Competition, Management, Brand tiers
- Methodologies : Qualitative, Resampling, Quantitative methods
- Data: Data Mining, Big data, Panel data, Longitudinal data
- Retailing : Atmosphere, image, Innovation, Formats
- Tourism : heritage, castles, transport, destinations...
- Labels : in food, retailing, heritage, agriculture, etc.
- Brand Equity : Tactics, Strategies, Measures
- Panel : consumer, retailers, organisations
- Services : public services, health
- Corporate Social Responsability
- Econometrics & Statistics
- Trade : international trade
- Revenue Management
- Entrepreneurship
- Sustainability
- Hospitality
- Innovation
- Culture(s)
- Export