OVERVIEW

Joseph Kaswengi is an Associate professor at University of Orléans and member of VALLOREM Lab (University of Orléans and University of Tours). He obtained his PhD and Acrreditation to Supervise Research (HDR, i.e. Habilitation à diriger des recherches) at University of Orléans (Vallorem). He is a member of scientific associations such as Etienne Thil, the French Marketing Association and EMAC. His research interests include brand equity, brand management, marketing mix and strategies, CSR, sustainability, export and quantitative techniques applied to marketing and revenue management. The areas studied in his research relate to retailing, international marketing, tourism, services, hospitality, transport, health, public management, corporations,  etc.

He has published in journals such as International Journal of Physical Distribution & Logistics Management, International Journal of Retail & Distribution Management, International Entrepreneurship and Management Journal, Journal of Business-to-Business Marketing, Journal of Marketing Trends, Journal of Retailing and Consumer Services, Journal of Agricultural & Food Industrial Organization, Recherche et Applications en Marketing, Management International, Revue Française de Gestion, Décisions Marketing, and Revue Management & Avenir, etc.

He presented papers at international and national conferences such as the French Association of Marketing (AFM), the Summer Academic Conference of the American Marketing Association (AMA), the European Marketing Academy (EMAC), the European Association for Education and Research in Commercial Distribution Conference (EAERCD), European Academy of Management (EURAM), the International Symposium on National Brands and Private Labels, International Conference of Marketing Trends, the Colloquium on European Research in Retailing (CERR), the International Research Meeting in Business and Management (IRMBAM), the Encuentro International de Economia, the Advances in Tourism Marketing Conference (ATMC), the International Family Enterprise Research Academy (IFERA), the Annual International Society of Franchising (ISoF),  and the Monaco Symposium on Luxury, etc.

He is the author and editor of several books and book chapters. He teaches marketing, management, entrepreneurship, commerce, epistemology, finance, qualitative and quantitative methods at bachelor, master and doctoral levels. He has also been involved in consulting activities.