II. Presentations
1. 2025 American Marketing Association Winter Academic Conference (AMA), Arizona – US, 2025. “How Dataveillance Messaging Strategies Shape User Intentions in Video Recommender Systems: Balancing Skepticism and Credibility”
2. Workshop on Information Technology and Systems (WITS), Bangkok – Thailand, 2024. “Dataveillance Messaging Strategies in Recommender Systems: The Mediating Role of Skepticism and Credibility on Usage Intention”
3. Hawaii International Conference on System Sciences 57 (HICSS-57), Hawaii – US, 2024. “Examining the Influence of Temporal Distance on the Impact of Dataveillance in Recommender Systems: The Balance between Privacy Awareness, Perceived Vulnerabilities, and Perceived Usefulness”
4. Korean Society of Management Information Systems (KMIS 23), 2023. “Privacy Perception in Recommender Systems: Temporal Distance and Dataveillance Perspectives”
5. The 23rd International Conference on Electronic Business (ICEB 23, Taiwan), 2023. “Robot umpire vs. Human umpire: The spectators’ perception of algorithm errors in baseball games”
6. The 23rd International Conference on Electronic Business (ICEB 23, Taiwan), 2023. “Be human-like or AI-like: Investigating the impact of the anthropomorphism and decision valence on organizational justice and attractiveness in the AI recruitment”
7. The Korean Academic Society of Business Administration, 2023. “Is Hyper-Personalization of Recommendation Always Good?”
8. 2023 Academy of Marketing Science World Marketing Congress (AMSWMC, United Kingdom), 2023. “Is Hyper-Personalization of Recommendation Always Good?: Consumers' Active Self-Censorship Behavior on Dataveillance and Privacy Concerns”
9. 2023 Convergence Research Symposium (General Center for Convergence Research), 2023. “Lifestyle changes after COVID-19 and Research on improving quality of life”
10. The 22nd International Conference on Electronic Business (ICEB 22, Thailand), 2022. “The effect of pandemic and website information on consumers’ perceived satisfaction in the hotel industry: An exploratory study focusing on e-marketplace consumers in South Korea”
11. 14th International Conference on Knowledge Management and Information Systems (KMIS 2022, France), 2022. “Is Hyper-Personalization of Recommendation Always Good?: Users’ Active Optimization Behavior than Passive Personalization Behavior on Dataveillance and Privacy Concerns”
12. ITRC (Information Technology Research Center) Forum, 2022. “KAIST Superintelligence Communication/Computing Convergence Research Center” Poster
13. UNESCO APCEIU, 2020. “Exploring cases and Implications of follow-up activities for Participants of the ‘Educational Exchange Program with Asia-Pacific Countries’”
14. Daejeon Education Training Center and Dunsan Elemtanry School, 2020. “Lecture on Introduction to ‘Educational Exchange Program with Asia-Pacific Countries’ Class Activities and Cases”
15. Korean Consumption Culture Association, 2016. “The Effect of Visual Framing in Product Packaging on the Consumer Purchase Intention and Willingness to Pay Price Premium – A focus on the Moderating Effect of Consumers’ Cognitive Style”
16. ICSB 2015 World Conference (United Arab Emirates), 2015. “Collaborative Product Development Between Large Retailers and Small and Medium-Sized Suppliers: The Case of Food Products in South Korea”
17. Korean Business Association, 2015. “Collaborative Product Development Between Large Retailers and Small and Medium-Sized Suppliers”