Jooyoung Kim

Jooyoung Kim (Joo)

Assistant Professor

Division of Business Administration

College of Humanities & Social Sciences Convergence

YONSEI UNIVERSITY (Mirae Campus)

jooyoungkim@yonsei.ac.kr

Welcome !

I’m a researcher at the intersection of Green Information Systems, Digital Transformation, and AI Ethics. My work examines how intelligent digital technologies - from recommender systems to ESG platforms - shape human behavior and decision-making in an era of rapid climate and technological change.

Grounded in information systems and behavioral science, my research explores how we can design AI-driven platforms that are not only efficient, but also transparent, ethical, and environmentally sustainable. I’m especially interested in how users respond to algorithmic nudges, dataveillance, and real-time feedback in digital environments, and how these responses can inform smarter, greener innovation.

(Expected) TEACHING COURSES

Yonsei University, Division of Business Administration (2026 - Present, Wonju, South Korea)

1. Course: Business Statistics / Subject: Undergraduate students

Language: English / Credits: 3 credits / Mandatory

2. Course: Management Information Systems / Subject: Undergraduate / Graduate students

Language: Korean / Credits: 3 credits / Mandatory

3. Course: Digital Strategy and Technological Innovation / Subject: Undergraduate students

Language: Korean / Credits: 3 credits

4. Course: AI and Digital Business Case Studies / Subject: Undergraduate students

Language: Korean / Credits: 3 credits

5. Course: Information Systems Ethics and Sustainability / Subject: Undergraduate students

Language: Korean / Credits: 3 credits

6. Course: Operations Management / Subject: Undergraduate / Graduate students

Language: English / Credits: 3 credits

TEACHING EXPERIENCE

KAIST, Graduate School of Innovation and Technology Management (2026, Daejeon, Korea)

Course: Probability and Statistics

Subject: Master's/Doctoral graduate students

Language: Korean

Credits: 3 credits

Yonsei University, Underwood International College (2024 – 2025, Seoul, Korea)

Course: Research Design and Quantitative Methods

Subject: Undergraduate students

Language: English

Credits: 6 credits

Hankuk University of Foreign Studies, Division of International Business (2024, Seoul, Korea)

Course: E-Marketing Seminar

Subject: Master's/Doctoral graduate students

Language: English

Credits: 3 credits

INDUSTRIAL EXPERIENCE

Office of International Teacher Exchange, UNESCO APCEIU (2019 - 2021, Seoul, Korea)

(Asia-Pacific Centre of Education for International Understanding under the auspices of UNESCO)

Employment and Competency Evaluation Research Division & Global Cooperation Center, KRIVET (2017 - 2018, Sejong, Korea)

(Korea Research Institute for Vocational Education and Training, a national policy research institute under the Prime Minister)

Economic Management Research Institute, Hankuk University of Foreign Studies (2015 - 2016, Seoul, Korea)

The Department of International Business, the Graduate School of Hankuk University of Foreign Studies (2014-2015, Seoul, Korea)

AWARDS and HONORS

Academic Research Support Scholarship, National Research Foundation of Korea (NRF), 2025 - 2026
Global Leadership Award (Volunteer work), KAIST, 2024
Best Paper Award, Maeil Business Newspaper, 2023
Academic Research Support Scholarship, National Research Foundation of Korea (NRF), 2023 - 2025
Best TA Award, KAIST (School of Humanities & Social Sciences), 2022
The 17th Korean Student Scholarship, Kwanjeong Educational Foundation, 2021 - 2023
Semester Senior Honor Scholarship, Hankuk University of Foreign Studies, 2015, 2016
Dean’s List, Hankuk University of Foreign Studies, 2016
Graduate Student Support Scholarship, Korea Student Aid Foundation (KOSAF), 2015
Best Paper Award, the International Council for Small Business (ICSB) World Conference, 2015

OTHERS

Administrative Coordinator, Korean Academy of SME and Start-up Policy Initiative

Administrative Coordinator Apr. 2025 – Current, Korea

1st Global Fellow, Korea Foundation

Global Fellow Feb. 2024 – Dec. 2024, Korea

Vice Student Representative of the Graduate School of Business and Technology Management, KAIST

Vice Student Representative Jan. 2023 – Dec. 2023, Korea

The 1st Volunteer Team of the Graduate School of Business and Technology Management, KAIST

Head Director Jan. 2023 – Nov. 2023, Korea

SERVICES

Electronic Commerce Research and Applications (Elsevier, SSCI; Reviewer)
Current Psychology (Springer Nature, SSCI; Reviewer)
Humanities and Social Sciences Communications (Springer Nature, SSCI); Reviewer)

EDUCATION

Ph.D., School of Business and Technology Management (Management Information Systems), KAIST (Daejeon), 2021 – 2025
M.A., International Business (Marketing), Hankuk University of Foreign Studies (Seoul), 2014 – 2016

- Graduated Summa Cum Laude (GPA 4.0/4.0) as the youngest admitted (age 18) and graduating student (age 20)

- (B.A.) Graduated Magna Cum Laude (GPA 3.8/4.0) as the youngest admitted (age 14) and graduating student (age 18)