Jooyoung Kim (Joo)
Assistant Professor
Division of Business Administration
College of Humanities & Social Sciences
YONSEI UNIVERSITY (Mirae Campus)
jooyoungkim@yonsei.ac.kr
Jooyoung Kim (Joo)
Assistant Professor
Division of Business Administration
College of Humanities & Social Sciences
YONSEI UNIVERSITY (Mirae Campus)
jooyoungkim@yonsei.ac.kr
I am a researcher at the intersection of AI ethics, digital responsibility, and Green Information Systems. Drawing on information systems and behavioral science, I examine how emerging technologies - including algorithmic systems, generative AI, and ESG platforms - shape human behavior, organizational decision-making, and ethical responsibility.
My research focuses on the ethical implications of algorithmic influence, digital monitoring, AI-generated information, and corporate digital misconduct. I am particularly interested in how transparency, risk disclosure, and accountability mechanisms affect users’ trust and decision-making, as well as how organizations respond to digital misconduct and rebuild stakeholder trust. Ultimately, my research seeks to advance digital innovation that is trustworthy, ethically responsible, and environmentally sustainable.
Yonsei University, Division of Business Administration (2026 - Present, Wonju, South Korea)
1. Course: Business Statistics / Subject: Undergraduate students
Language: English / Credits: 3 credits / Required
Teaching Evaluation: 4.91/5.00 (Average)
2. Course: Management Information Systems / Subject: Undergraduate / Graduate students
Language: Korean / Credits: 3 credits / Required
Scheduled for Fall 2026
3. Course: Operations Management / Subject: Undergraduate / Graduate students
Language: Korean / Credits: 3 credits /Required
Scheduled for Fall 2026
KAIST, Graduate School of Innovation and Technology Management (2025, Daejeon, South Korea)
1. Course: Probability and Statistics / Subject: Master's/Doctoral graduate students
Language: Korean / Credits: 3 credits / Required
Teaching Evaluation: 4.72/5.00 (Average)
Yonsei University, Underwood International College (2024-2025, Sincheon, South Korea)
1. Course: Research Design and Quantitative Methods / Subject: Undergraduate students
Language: English / Credits: 6 credits
Teaching Evaluation: 4.7/5.00 (Average)
Hankuk University of Foreign Studies, Division of International Business (2024, Seoul, South Korea)
1. Course: E-Marketing Seminar / Subject: Master's/Doctoral graduate students
Language: English / Credits: 3 credits
Teaching Evaluation: 4.7/5.00 (Average)
Invited Professor, Graduate School of Green Growth and Sustainability, Korea Advanced Institute of Science and Technology (KAIST)
2025 – 2026 | Daejeon, South Korea
Developed graduate-level courses and curriculum in Green Information Systems (Green IS)
Advised and mentored master’s and doctoral students on research and thesis/dissertation projects
Conducted research and contributed to the development, writing, and publication of the Net Zero Intelligence Report
Programme Specialist, Office of International Teacher Exchange, UNESCO APCEIU
2019 – 2021 | Seoul, South Korea
Coordinated the Korea–Cambodia and Korea–Indonesia Teacher Exchange Programs
Conducted research and analysis on Global Citizenship Education (GCED) and contributed to related publications and program materials
Managed digital learning content and platform development, including project planning, stakeholder coordination, procurement, implementation monitoring, and evaluation
Assistant Researcher, Employment and Competency Evaluation Research Division & Global Cooperation Center, KRIVET
2017 – 2018 | Sejong, South Korea
Supported policy research on employment, skills development, digital transformation, and Technical and Vocational Education and Training (TVET)
Conducted research analysis, stakeholder interviews, and international policy reviews
Participated in international cooperation projects involving BIBB, UNESCO, ASEAN+3, EAS, and government agencies in Asia, Africa, Europe, and Latin America
Best Paper Award for Emerging Scholars, The Korean Academic Society of Business Administration, 2026
Global Leadership Award, KAIST, 2024
Best Paper Award, The Korean Academic Society of Business Administration, 2023
Best TA Award, KAIST, 2022
Semester Scholarship, KAIST, 2021-2025
The 17th Korean Student Scholarship, Kwanjeong Educational Foundation, 2021 - 2023
Semester Senior Honor Scholarship, Hankuk University of Foreign Studies, 2015, 2016
Dean’s List, Hankuk University of Foreign Studies, 2016
Best Paper Award, the International Council for Small Business (ICSB) World Conference, 2015
Future-Leading Research Initiative, Yonsei University, 2026-2028
Humanities and Social Sciences Research Professorship, National Research Foundation of Korea, 2025-2026
Doctoral Student Research Program, National Research Foundation of Korea, 2023-2025
Kwanjeong Scholarship, Kwanjeong Educational Foundation, 2021-2023
Master Student Research Program, National Research Foundation of Korea, 2015
(1) Professional Association Service
Administrative Coordinator, Korean Academy of SME and Start-up Policy Initiative
Administrative Coordinator Apr. 2025 – Apr. 2026, Korea
(2) Editorial and Peer-Review Service
Ad Hoc Reviewer for Academic Journals: Electronic Commerce Research and Applications (SSCI, Q1), Humanities and Social Sciences Communications (SSCI, Q1), Current Psychology (SSCI, Q1), BMC Psychology (SSCI, Q1), AI & Society (ESCI), Scientific Reports (SCIE), Frontiers in Communication (ESCI), Communication Research and Practice (ESCI), Korean Management Review (KCI Excellent Accredited Journal), etc.
Conference Reviewer: International Conference on Information Systems (ICIS), Pacific Asia Conference on Information Systems (PACIS), Hawaii International Conference on System Sciences (HICSS), Korea Society of Management Information Systems Conference (KMIS), Korea Association of Information Systems Conference (KrAIS), etc.
(3) Leadership and Community Service
Global Fellow, Korea Foundation
Global Fellow Feb. 2024 – Dec. 2024, Korea
Vice Student Representative of the Graduate School of Business and Technology Management, KAIST
Vice Student Representative Jan. 2023 – Dec. 2023, Korea
The 1st Volunteer Team of the Graduate School of Business and Technology Management, KAIST
Founding Team Leader Jan. 2023 – Nov. 2023, Korea
Ph.D., School of Business and Technology Management (Management Information Systems), KAIST (Daejeon), 2021 – 2025
M.A., International Business (Marketing), Hankuk University of Foreign Studies (Seoul), 2014 – 2016
- Graduated Summa Cum Laude (GPA 4.0/4.0) as the youngest admitted (age 18) and graduating student (age 20)
- (B.A.) Graduated Magna Cum Laude (GPA 3.8/4.0) as the youngest admitted (age 14) and graduating student (age 18)