Research

RESEARCH INTERESTS

Marketing and Public Policy, Nutrition Labeling, Data Breach, Branding (logo and color in business), Multichannel Retailing, Package Design,  Sports Marketing, Inclusive Marketing 

JOURNAL PUBLICATIONS

Lim, Joon Ho, Leigh Anne Donovan, Peter Kaufman, and Chiharu Ishida (2021), “Professional Athletes’ Social Media Use and Player Performance: Evidence from the National Football League,” International Journal of Sport Communication, 14 (1), 33−59.

Lim, Joon Ho, Rishika Rishika, Ramkumar Janakiraman, and P.K. Kannan (2020), “Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels,” Journal of Marketing, 84 (6), 3−21. 

Delpechitre, Duleep, Aditya Gupta, Arash H. Zadeh, Joon Ho Lim, Steven A. Taylor (2020), “Toward a New Perspective on Salesperson Success and Motivation: A Trifocal Framework,” Journal of Personal Selling & Sales Management, 40 (4), 267−288.

Taylor, Steven A., Gary Hunter, Arash H. Zadeh, Duleep Delpechitre, and Joon Ho Lim (2020), "Value Propositions in a Digitally Transformed World," Industrial Marketing Management, 87, 256-263.

Kim, Min Jung and Joon Ho Lim (2019), "A Comprehensive Review on Logo Literature: Research topics, Findings, and Future Directions," Journal of Marketing Management, 35 (13−14), 1291−1365. 

Janakiraman, Ramkumar, Joon Ho Lim, and Rishika Rishika (2018), “The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer,” Journal of Marketing, 82 (2), 85−105.