Joon Ho (Juno) Lim

Juno Lim is an Associate Professor of Marketing in the College of Business at Illinois State University. Juno has taught courses on marketing research and marketing analytics in the undergraduate and graduate (MBA and CMBA) programs since Fall 2016, and he is a faculty member in the Advanced Marketing Analytics sequence for marketing majors. Juno is interested in empirical modeling of consumer behavior and firm decision-making. His research focuses on marketing & public policy, nutrition labeling, data breach, branding (logo and color in business), multichannel retailing, package design, sports marketing, and inclusive marketing. His research has been published in Journal of Marketing, Journal of Retailing, Industrial Marketing Management, Journal of Marketing Management, Journal of Personal Selling & Sales Management, and International Journal of Sport Communication.