Our core AI business was largely focused on public-sector clients, so we recognized a strategic opportunity to gain mindshare in the untapped Smart Cities arena. After spending eight months establishing our relevant position with thought-leadership content and events, we commissioned original research focused on residents' views about the potential role of AI in a smart city. We used this research for a report whose angle had never before been tackled. The integrated online/offline campaign established us as "AI in smart cities" thought leaders and was a lead-gen success. Among the results: we ranked #1 in Google for 10+ targeted "AI in smart cities" keywords, we were approached proactively by numerous public-sector leaders around the world, and we generated more than 1,500 MQLs. Click on any of the thumbnail images below to view the campaign asset or recap.

Wipro Engineering, a $1B business unit, had been building capabilities in the software-defined vehicle space and wanted to align its software-engineering solutions with its emerging cloud practice. We named this integrated service "Cloud Car," then developed a holistic marketing campaign to drive awareness and interest. We began with a video articulating the Engineering team's vision, developed content for a comprehensive landing page, and pursued case studies and partner co-marketing to drive credibility and exposure. With these foundational pieces in place, we engaged influential trade media and pursued several event activations. The campaign ultimately drove interest and leads, and it contributed to the automotive practice seeing 50% YoY growth. Click on any of the thumbnail images below to view the campaign asset or larger image.

Hosting an international conference is no small lift, particularly for an NGO with no previous event-management experience. After the CEO decided to take over the U.S. arm of a global "green electronics" conference series, the pressure was on to ensure attendance while establishing our new brand (we'd previously been known as "EPEAT"). In addition to coordinating agency and internal resources for overall event execution, Marketing developed a campaign that included web, social and targeted email marketing, plus an extensive content series with a key media partner. The goal: drive awareness and RSVPs for Emerging Green 2015. Click on the thumbnail images below to view the media-partner series and the event recap video, respectively.