WHAT AN ARTIST AND TALENT MANAGER DOES FOR YOU:

• A manager makes money by making you money.
• Has relationships with people who hire talent such as casting agents, art directors, event planners & venue owners etc.
• Searches for work while you work so that your time is spent generating income.
• Protects your financial interests and negotiates on your behalf.
• Generates an audience via networking and cross promoting with other artists, managers, planners & promoters.
• Generates & executes profitable exhibitions & events.
• Acts as an advocate for the artist.

In the new age of social networking, Artist and Talent representation has made way for self promotion via Facebook and the intricate maze of online networking. However, this has created endless competition for work and leaves no one to protect the interests of the artists other than the artists themselves. The artist is also left as the sole seeker of future work which robs them of time needed to complete current work. This creates needless, creativity robbing stress that prevents an absolute freedom of expression and a loss in income.

John Masters protects the well being and financial interests of the artist as the artist focuses on bringing their artistic vision to life. While you create Art, I find the eyes that will see your art, the buyers that will purchase your art and those whom will employee you as an artist. And I make certain that you are treated fairly and not taken advantage of.

Within the life of an artist, Art is crucial. Yet, so also are the business practices that support your vision as an artist. It is easy to understand the difficulties in this area as the artist does not typically perceive the business side of things as an integral part of their art, But, IT IS!

My services are equally beneficial for the accomplished artist as for the aspiring artist although the accomplished artist who has been working without a manager will see a more speedy benefit from my services as you have already built a structure which I can quickly refine.

However, the aspiring artist and I must work together over a period of time in order to build an audience. The building of your audience must be done in a wise, methodical fashion which capitalizes on all promotional possibilities.

Your objective as an aspiring artist is to move towards a full time life of art away from the mediocrity of a programmed life. This move will be made possible, not only through your superior skills at your craft, but also through your reputation. Working with an effective manager can improve your reputation overnight. Your reputation is equally or more important than your level of skill because clients are more likely to consistently hire someone that they can count on. Your potential client understands that if you can be counted on, then increasing your skill level is within your capacity.

Success in your chosen field of art will mean hard work, long hours and low pay, in the beginning. But hard work, long hours and low pay is a small price to pay for freedom. This hard work will quickly lead to more paying work and to a larger audience for your work.

The building of your audience is an organic evolution which is tied to the level of attention that you pay to your art and its supporting business structure. Life changing art can become the victim of financial pressure which is a result of lax financial practices within your business. Your art IS your business so the financial side is equally as important as the creative side.

In addition, social networking, both live and online, will build the audience that eventually allows you to become full time. Social networking is typically seen as a numbers game but large numbers are not all that you need. You need quality contacts. People that are truly interested in the arts and in you specifically. This becomes a factor of “LIVE” social networking. Without which, online social networking can not be truly successful. Face-time with your audience is key.

I can accompany an artist or model to any function or event and guarantee that you meet all of the players in the room. While you focus on art, I focus on building a quality audience for your art.

I am not shy and I am on a mission… YOUR SUCCESS!

John Masters

(404)309-6173