Expressions Wellness

Spearheaded the Blogger Ambassadorship campaign to enhance digital exposure through social media, web articles, and SEO. Independently developed and formalized the campaign framework, building a network of hundreds of social media influencers. Curated essential campaign materials, including the Blogger Ambassadorship badge, pitching slides, Mutual Terms of Agreement, and Product Loan Agreement.

Facilitated the appointment of Singaporean celebrity actor Darryl Yong as Men's Expressions' newest ambassador. Oversaw his photo and video shoots, conducted interviews, and crafted blog posts and press releases.

Collaborated with bloggers for advertorials, produced engaging social media content, and leveraged analytics tools to track engagement and optimize performance. Additionally, supported digital marketing efforts through Facebook and Google Ads.