Research

My SSRN Page

My Google Scholar Page

I use quantitative methods to answer questions related to information technologies. A broad agenda of my research is to use real-world data to analyze firm and consumer behavior in online markets, with primary interests in three research areas – (1) electronic commerce and online marketing, (2) economics of platforms, and (3) technology and public policy. My research uses interdisciplinary approaches that include field experiments, econometrics, Bayesian Statistics, structural modeling, and text mining techniques.

Journal Publications

1. Xue Guo, Jing Gong, and Min-Seok Pang (2024) "Creation or Destruction? STEM OPT Extension and Employment of Information Technology Professionals." MIS Quarterly, 48(2), pp. 715-730. (SSRN)

   • Media mention: Poets & Quants, Lehigh Business Magazine

2. Jing Gong, Yi Liang, and Narayan Ramasubbu (2023) "Software-Vendor Diversification: A Source of Organizational Rigidity in Adversity?" Journal of Management Information Systems, 40(2), pp. 338-365. (SSRN)

3. Jing Gong, Brad N Greenwood, and Yiping Song (2023) "An Empirical Investigation of Ridesharing and New Vehicle Purchase" Manufacturing & Service Operations Management, 25(3), pp. 884-902. (SSRN) 

   • Media mention: Bloomberg, Tech Xplore

4. Xi Wu, Jing Gong, Brad N Greenwood, and Yiping Song (2023) "The Effect of Early Electric Vehicle Subsidies on the Automobile Market" Journal of Public Policy & Marketing, 42(2), pp. 169-186. (SSRN)

   • Media mention: Electrek

5. Siddharth Bhattacharya, Jing Gong, and Sunil Wattal (2022) "Competitive Poaching in Search Advertising: Two Randomized Field Experiments" Information Systems Research, 33(2), pp. 599-619. (SSRN) (an HBR article summarizing the findings: When Keyword Poaching Pays Off)

6. Jing Gong, Jayanthi Krishnan, and Yi Liang (2022). "Securities-Based Crowdfunding by Startups: Does Auditor Attestation Matter?" The Accounting Review, 97(2), pp. 213-239. (SSRN)

7. Jing Gong, Paul A. Pavlou, and Zuyin (Alvin) Zheng (2021). “On the Use of Probabilistic Uncertain Rewards on Crowdfunding Platforms: The Case of the Lottery,” Information Systems Research, 32(1), pp. 115-129. (SSRN)

8. Jing Gong, Vibhanshu Abhishek, and Beibei Li (2018). “Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach.” MIS Quarterly, 42(3), pp. 805-829. (SSRN)

   • CIST 2014 (Best Student Paper Award), CSWIM 2014 (Best Paper Award Nomination)

9. Jing Gong, Yili Hong, and Alejandro Zentner (2018). “Role of Monetary Incentives in the Digital and Physical Inter-Border Labor Flows.” Journal of Management Information Systems, 35(3), pp. 866-899. (SSRN)

10. Jing Gong, Michael D. Smith, and Rahul Telang. (2015). “Substitution or Promotion? The Impact of Price Discounts on Cross-Channel Sales of Digital Movies.” Journal of Retailing, 91(2), pp. 343-357. 

Working Papers and Papers Under Review

1. Are You Still Interested in This Item? Field Evidence on the Effectiveness of Onsite Retargeting (with Dimitrios Tsekouras and Ting Li; under 3rd round review at MIS Quarterly) (SSRN)

2. On Matching Efficiency in Online Labor Markets for IT Services: The Role of Project Description Uncertainty (with Xue Guo and Paul Pavlou, Revising for 3rd round review at Production and Operations Management) (SSRN)

3. A Two-Sided Matching Approach for Online Labor Platforms (SSRN)

4. Impact of Competing Store Opening in an Omnichannel Setting: An Empirical Analysis (with Sriram Narayanan and Subodha Kumar)

5. Monetary Incentives, Online Reviews, and Product Sales: An Empirical Investigation (with Shuting  ‘Ada’ Wang and Paul Pavlou)

Conference Proceedings

1. Xue Guo, Jing Gong, and Min-Seok Pang (2019). “Creation or Destruction? STEM OPT Extension and Employment of Information Technology Professionals.” 2019 Proceedings of the International Conference on Information Systems (ICIS), Munich, Germany.

2. Xi Wu, Jing Gong, Brad Greenwood, and Yiping Song (2019). “No Longer Rolling Dirty: How Purchase Subsidies for Electric Vehicles Affect Automobile Market.” 2019 Academy of Management Proceedings, Boston, MA.

3. Gong, Jing, Yili (Kevin) Hong, and Alejandro Zentner (2018) “Vanishing Borders in the Internet Age: The Income Elasticity of the Supply of Foreign Labor in Virtual versus Physical Markets.” 2018 Proceedings of the Hawaii International Conference on System Sciences (HICSS-51), Hawaii.

4. Zheng, Zuyin (Alvin), Jing Gong, and Paul Pavlou (2017). “Investing or Gambling? Empirical Evidence on the Role of the Lottery in Reward-based Crowdfunding Platforms.” 2017 Proceedings of the International Conference on Information Systems (ICIS), Seoul, South Korea.

5. Guo, Xue, Jing Gong, and Paul Pavlou (2017). “Call for Bids to Improve Matching Efficiency: Evidence from Online Labor Markets.” 2017 Proceedings of the International Conference on Information Systems (ICIS), Seoul, South Korea.

6. Tsekouras, Dimitrios, Ting Li, and Jing Gong (2017). “Onsite Retargeting: A Randomized Field Experiment.” 2017 Proceedings of the International Conference on Information Systems (ICIS), Seoul, South Korea.

7. Wang, Shuting (Ada), Paul Pavlou, and Jing Gong (2016). “Monetary Incentives, Online Reviews, and Product Sales: An Empirical Investigation.” 2016 Proceedings of the International Conference on Information Systems (ICIS), Dublin, Ireland.

8. Gong, Jing, Vibhanshu Abhishek, and Beibei Li (2014). “Perils of Uncertainty? The Impact of Contextual Ambiguity on Search Advertising Keyword Performance.” 2014 Proceedings of the International Conference on Information Systems (ICIS), Auckland, New Zealand.