Jesper N. Wulff
Associate Professor
Aarhus University

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I am an Associate Professor at the Department of Economics and Business Economics, Aarhus University. I am currently the teaching coordinator for Msc. Business Intelligence and statistics courses at HA/Bsc. 

My primary research interest lies in data analytics, with a particular focus on enhancing researchers’ understanding and use of statistics. While my main emphasis is on addressing applied statistical challenges within the realm of management research, I also contribute my expertise as a statistician and data scientist to empirical studies spanning corporate finance, social epidemiology, and public administration.

I have published in top field journals such as Journal of Management, Organizational Research Methods, Journal of International Business Studies, the Leadership Quarterly, Public Administration Review, Journal of Corporate Finance, and Strategic Organization.

I serve as an Associate Editor and Method Reviewer for the Leadership Quarterly and as Methods Consultant for the Journal of Management Methods Task Force.

Selected publications

Lonati, S., Wulff, J. N., "Hic Sunt Dracones: On the Risks of Comparing the ITCV With Control Variable Correlations". In: Journal of Management (2024), in-press.

Wulff, J. N., Taylor, L., “How and why alpha should depend on sample size: A Bayesian-frequentist compromise for significance testing”. In: Strategic Organization 22.3 (2024), pp. 550-581. [Article Link] [R package] [Shiny app] [Pre-print] 

Aabo, T., Pantzalis, C., Park, J. C., Trigeorgis, L., Wulff, J. N., “CEO Personality Traits, Strategic Flexibility, and Firm Dynamics”. In: Journal of Corporate Finance 84.1 (2024). [Article Link] [Pre-print]  

Wulff, J. N., Sajons, G. B., Pogrebna, G., Lonati, S., Banks, G. C., Bastardoz, N., Antonakis, J., “Common Methodological Mistakes”. In: The Leadership Quarterly 34.1 (2023), pp. 1–24. [Article Link] 

Villadsen, A. R., Wulff, J. N., “Are you 110% sure? Modeling of fractions and proportions in strategy and management research”. In: Strategic Organization 19.2 (2021), pp. 312–337. [Article Link] 

Villadsen, A. R., Wulff, J. N., “Statistical Myths About Log-Transformed Dependent Variables and How to Better Estimate Exponential Models”. In: British Journal of Management 32.3 (2021), pp. 779–796. [Article Link] 

Wulff, J. N., Villadsen, A. R., “Keeping it within bounds: Regression analysis of proportions in international business”. In: Journal of International Business Studies 51.2 (2020), pp. 244–262. [Article Link] 

Guul, T. S., Villadsen, A. R., Wulff, J. N., “Does Good Performance Reduce Bad Behavior? Antecedents of Ethnic Employment Discrimination in Public Organizations”. In: Public Administration Review 79.5 (2019), pp. 666–674. [Article Link] 

Wulff, J. N. “Interpreting results from the multinomial logit model: Demonstrated by foreign market entry”. In: Organizational Research Methods 18.2 (2015), pp. 300–325. [Article Link]