Problem: GEICO needed to develop an inhouse digital marketing team in order to effectively use data and acquire new, targeted customers online.  

Solution: Build out in-house digital marketing division, including vision, goals, and recruitment. Partner with Adtech companies for training, licensing, and first to market opportunities. Plan adoption of digital tools to effectively leverage data. Launch new digital led marketing campaigns. 

Media Channels: Facebook, Instagram, Twitter, TikTok, YouTube, Email, Programmatic Marketplaces

Results: Strategically planned campaigns, allocated budgets, and assigned bids across platforms and audiences to maximize performance.  Hired and trained dozens of digital marketers, and managed a team of 11 associates. Effectively increased the number of leads by 180%, while achieving a cost-per-lead 20% below goal. Saved $75MM by bringing media buying in-house.