Brand Positioning

Disaster Recovery - GEICO Regain Your Footing


Problem: GEICO is known for savings, but many don't recognize that it's a trustworthy company that's dedicated to helping you 

Solution: GEICO assured consumers that it will be there with boots on the ground to help customers regain their footing. We reminded people of our mission to get back them their feet by settling claims in as little as 48 hours after a disaster strikes, and where to get 24/7 support on its website and the GEICO app.

Audience: Catastrophic Impacted & Surrounding DMAs, 25-54

Media: TV Channels/Dayparts, Facebook, Instagram, Twitter, TikTok, YouTube, Email

Results: 20 percentage point increase in Brand Favorability

Team: Martin Agency, GEICO Production, Inhouse GEICO Social Media (Paid, Earned, Owned)