Jegashini Kunasingam is a passionate marketing educator and researcher currently serving as a Lecturer (Probationary) in the Department of Marketing Management at the University of Vavuniya. She holds a First-Class Honours Bachelor of Business Administration (BBA) degree from the University of Jaffna and a Postgraduate Diploma in Marketing with Distinction from the Chartered Institute of Marketing (CIM, UK). Elevating her professional credentials, Jegashini Kunasingam is a Chartered Marketer holding Chartered Member (CACIM) status. She is also currently pursuing an Master of Business Administration (MBA) at Rajarata University of Sri Lanka, with a focus on digital marketing systems and smart tourism technologies.
In addition to her full-time academic appointment, Jegashini actively contributes to community development as a resource person and serves as a visiting lecturer at the Asia Chartered Institute of Digital Marketing (ACIDM). Skilled in research supervision, qualitative and quantitative methodologies, and designing hands-on digital marketing workshops, she is dedicated to fostering innovation and critical thinking among her students. By integrating cutting-edge digital marketing strategies with practical applications, Jegashini ensures her students and research mentees are well-prepared to navigate dynamic global markets as industry-ready professionals.
