Under my leadership, GVTV has seen clear growth in not only views but also watch time, subscribers, and overall quality.  Above are the analytics of GVTV's YouTube Channel since I became Editor-in-Chief.  Not only have the peaks gotten higher, but they've also gotten more consistent as the years have gone on.  In the beginning, it took a while for content to be received, with few promotional social media posts (also see Social Media).  Now, peaks are very high and very consistent, signaling the growth of the program in all facets. 

This may be the most important analytic that I use.  There are clear times when our audience is using YouTube, and I try to upload videos then.  I will schedule uploads for right around six on our upload days, Monday, Wednesday, and Friday, because that is just before when most of our viewers are online. If viewers can see the most recent videos right when they go up, they're more likely to gain traction and be recommended to other users.

Some of our most viewed content are livestreams.  During my Freshman and Sophomore years, a good livestream would receive anywhere between 15-30 live viewers.  As our production and graphics have grown (also see Broadcast Journalism), so have the viewers.  Today, a good livestream has upwards of 50 live viewers and often is reviewed by coaches, players, and fans as they relive the best moments of their season.

Just in the past ninety days (as far back as Instagram records stats), in over 215 posts, we've accumulated over 510 thousand views (just under 2,250 per post) and nearly 15,000 interactions (about 65 per post).  This is testiment to how important social media is and how much we're growing.  In fact, in the past two years, twenty-four of the top twenty-five posts have come from this school year (also see Social Media).