Jackline Mwanyika

Projects

Sweet Crumbs Cupcakes

Sweet Crumbs Cupcakes is a digital marketing project for a Nairobi-based bakery specialising in fresh, delicious, and gluten-free cupcakes. As the Digital Marketer, I developed and implemented a comprehensive marketing strategy to increase the brand's online visibility and customer engagement.

My work included SEO optimisation, website management using WordPress, email marketing campaigns using Mailchimp and website audits. This project allowed me to apply digital marketing best practices to help improve brand awareness and drive organic traffic.

Graphic Design

Objective:

Design engaging and visually consistent marketing materials using Canva that strengthen the Sweet Crumbs Cupcakes brand, showcase its products, and drive customer engagement across social media and digital platforms.

Freshly baked cupcake with fruit toppings

Strawberry cupcake with chocolate chips toppings

Email Marketing

Objective:

Welcome Email:

To introduce new subscribers to the Sweet Crumbs Cupcakes brand, build a positive first impression, communicate the bakery's values, and encourage customers to explore the products and stay engaged with future updates.

Product Offer Email:

To promote special offers and featured products, encourage purchases through compelling promotions, increase customer engagement, and drive sales by motivating subscribers to take action.

Welcoming email, welcoming new subscribers.

Welcome Email

Product Offer Email

SEO Services for Businesses in Kenya

Built and optimised a WordPress website for Sweet Crumbs Cupcakes, creating a responsive, user-friendly design with clear navigation, engaging content, and SEO best practices to improve user experience and support online visibility.

An image showing About section of the website.

Sweet Crumbs Cupcakes

Sweet Crumbs Cupcakes - SEO Result & Impact

Through keyword research, on-page SEO, content optimisation, and image SEO, I improved the online visibility of the Sweet Crumbs Cupcakes website.

Key Achievements

Optimised blog content and images for target keywords related to cupcakes in Nairobi.
Achieved visibility in Google Images, with two blog images appearing for the search term "best vanilla cupcakes bakery in Nairobi," including one ranking first in the image results.
Successfully ranked the blog "benefits of gluten-free cupcakes" in Google's search results, increasing the website's visibility for gluten-free bakery-related searches.
Implemented SEO best practices, including keyword optimisation, descriptive image alt text, internal linking, and image compression to improve search engine discoverability.
Contributed to building the website's organic presence and demonstrated practical SEO skills through measurable search engine results.

Google Search Results

Sweet Crumbs Cupcakes image ranking first on Google images

Google Images Results