Jackline Mwanyika

About

Hi, I'm Jackline Mwanyika, a passionate Digital Marketer with hands-on experience in SEO,email marketing, website optimisation.

I enjoy creating data-driven marketing strategies that help businesses increase their online visibility, engage their audiences, and achieve measurable results.

Through practical projects, including developing and executing a digital marketing strategy for Sweet Crumbs Cupcakes, I have gained experience in creating SEO-optimised content, managing WordPress websites, designing email campaigns.

I enjoy solving marketing challenges, exploring new digital tools, and staying up to date with industry trends.

My goal is to build a career in digital marketing where I can help brands grow while continuously developing my skills and making a meaningful impact.

Project Experience

Digital Marketing Capstone Project | Generation Kenya | April 2026 – June 2026

Sweet Crumbs Cupcakes

Planned and executed an integrated digital marketing campaign, aligning strategy with campaign objectives to enhance brand awareness and online visibility.
Designed and managed email marketing campaigns using Mailchimp, while creating engaging promotional graphics using Canva.
Built and optimised a WordPress website and produced SEO-friendly blog content to improve user experience, search engine visibility, and organic reach.

Education

Diploma in Early Childhood Education – Summer Rock E.C.D.E College | 2016 – 2017

Kenya Certificate of Secondary Education (K.C.S.E.) – Lang’ata High Secondary School | 2010 – 2013