Google Street View Gentrification Observations

The Google Street View Gentrification Observations (GGO) are part of a data collection effort to systematically observe the physical conditions of neighborhoods. Google Street View is a free and fully accessible tool to the public that provides the virtual experience of walking down the street and permits the direct examination of the complex and qualitative nature of gentrification, going beyond traditional quantitative measures from the U.S. Census.

The coding guides used for GGO data collection are below and are intended to assess the level of reinvestment, renewal, and influx of middle- and upper-middle-class residents in previously disinvested and declined neighborhoods. The coding guides contain the survey instrument, coding procedure details, and examples.


The coding guide used for the following publication can be found here:


The coding guide used for data collection efforts in Chicago and Seattle for the following publication can be found here: