The concept for this project was to rebrand Pleasure Beach due to the parks construed brand identity, they are in need of a modern branding that also has a nod to it's heritage but must also be flexible to connect to their premium offerings.




The idea of rebranding for an amusement park is that it should have a lasting impact on visitors from a child to an adult with it being memorable and accessible. For this I created a relevant colour scheme that is bold and consistently reflected from in the mobile app to the advertisement posters.