Creating a campaign for World Conservation Day by bringing together two brands with aligning moral & ethical identities, that is Chester Zoo x Ben & Jerry's.


The requirements for this brief was to create relevant visual materials for a collaboration of the two brands, considering the stylistic choices and relevant promotion such new packaging designs, promotional posters, illustrations and patterns.


The visual identity for this brand is a nod back to Chester Zoo's old hand drawn illustrative style that feels fun and authentic. Then the fun bold packaging that is synonymous with Ben & Jerry's ice cream tubs utlitising the illustrative elements.