'Picalo' was developed apart of a group brief set to produce a concept for a brand that would provide an inclusive community outlet where all kinds of pet owners can come together supporting their online and local communities.
For the brief it was required to create the brand identity for the brand, which I combined a mix of graphics and illustration based work for a friendly fun brand identity.
Using the branding, I produced a range of concepts for the brand such as the mobile app with an illustrated map, promotional materials for community events and merchandising utilizing the logo and pattern work.