What is Sponsored Data?

Sponsored data is a service that is used to broadcast information to customers about a product or service in a video format.

A number of customers are selected based on the profile of customers that a business wants to advertise to.

These customers are sent sms with a link that opens up a video, videos are usually Ads on a business or a program

Ads that customers view run on data but the data cost is not charged to customers either on a bundle or Pay per Use, the advertiser pays in advance.

Sponsored Data video URL’S are zero rated

Targeted customers are sent SMS as notification containing a link that they will click to access the video

Content can only be viewed by customers who receive the notification and cannot be forwarded to other customers

SMS sent with URL of the video on any service or product can only be viewed three times after which video will no longer be displayed

Customers who view any Sponsored data video will show in call details