•MTN Multi Caller Service (Outbound Dialer) is a bulk voice calling service that carries a recorded message to the listener through voice calls

•Its primary aim is to enable the organization to communicate with their customers by calling their Mobile numbers anywhere in Ghana with a

pre-recorded voice message through a fully automated online system

•It is a smarter, faster, better, stronger means of communicating or advertising at a cheaper cost to a company or group and provides

recipients with a 30 seconds or more message upon answering the phone

The message is recorded by the sender in the form of the following

•promotional offer

• event notification

•speech about their particular business and the goods or services it offers

•Govt & Non Govt. Campaigns

• Service Reminders

• Product Promotions

• Announcements (Church, community school etc.)

• Marketing Products & Services

• Stock Alerts

How does the service work?

•Reach cell phones of your target audience: people receive the call like a regular phone call with pre-recorded voice message from an organization/institution

•Improve your response rates using voice messaging as a substitute for, or a supplement to, your traditional customer contact methods

•Warm and personalized technology: Message can be done in any language of choice (multiple languages available)

•Cost-effectively increase revenue, enhance customer service and retention, and secure payments in a more timely fashion

•Increase agent productivity by automating routine tasks, freeing agents to spend time talking to valued customer

Subscription Procedure

1.SME/Corporate/Government Organization request for the Multi Caller service through Key Account Manager or Agency

2.KAM (Key Account Manager ) sends invoice to the customer based on requested schedule and target numbers

3.Customer presents a cheque covering the invoiced amount

4.KAM/Agency forwards campaign details with request form to EBD Support Administrator

5.EBD Support Administrator reviews submitted documents and creates account if new customer

6.EBD Support Admin reviews message and list of numbers and forwards to IT

7.IT schedules campaign and communicates to Administrator

8.Campaign is activated and report shared at the end of the campaign

9.Customer is billed for the service at the end of the campaign

Multi Caller Pricing

•Set up fee as well as subscription fee is FREE: the service is usage based

•Clients (customers to the service) pay only for recipients reached

Number of targets per campaign Rate per daily Campaign (GHC)

Campaign-3001- 5000 1200

Campaign-2001-3000 850

Campaign-1001-2000 600

Campaign-501-1000 350

Campaign-201-500 175

Campaign-101-200 75

Campaign-50-100 40

What is the acceptable file format campaign requesters must present?

•Media Type: vox media file acceptable

What is the length of call?

•Calls to be sent out must be a maximum of 4mins per call

How is the Client charged?

•Customers are charged per message/ campaign schedule and the total numbers presented for the campaign

Is the recipient charged for the call?

No, the recipient is not charged for the call, only the Initiator (client) is billed

How is Billing Done?

An invoice is generated and shared with the customer for payment before campaign starts

What is the length of notice to be given before campaign starts?

•Files and information should be received 1 week before start of campaign

Who provides the recipient of campaigns numbers?

The requester must provide his set of numbers and sign the Multicaller customer contract to confirm recipient’s approval to be contacted by

his/her organization (with reference to the Data Protection act.)

Can the message be in any language ?

Yes, There is no limitation to language of content however client bears all responsibility for message delivered

How many times will each recipient receive a scheduled recorded message?

The customer will receive the recorded call once