LANGUAGE CLIP SERVICE?

Due to the lack of affordable language learning and educational access, MTN Ghana has created a new educational oriented M-Learning product

that offers Language(s) learning access to all MTN subscribers through their mobile devices.

Its primary purpose is to enable MTN reach many more subscribers, whom are students, traders, professionals and knowledge seekers,

with affordable language classes which set them up to achieve real breakthroughs in language learning. MTN Ghana believes that, communication is key

to having trade success, happy lives, career success and to achieve great potential in business and communication.

This m-Learning solution, offers educational benefits in an interactive yet lowered price, making it easily accessible without attending a specified class.

Language Clip is the first luxurious solution that delivers a combination of high quality visual learning, making it the most efficient educational tool nowadays

Available languages for studies include:

English

French

German

Spanish

Chinese

HOW THE SERVICE WORKS?

To activate, subscriber sends START to 5070. Below message will be received

“Welcome to MTN Language Clip. To subscribe please send the language Keyword to 5070:

1 for English

2 for French

3 for Spanish

4 for German

5 for Chinese

6 for French Video

7 for Spanish Video

8 for German Video

9 for Chinese Video

Service Charge?

Service charge for each language is 15p daily. For more info send HELP to 5070 Thank you. “

Key words:

1 for English,

2 for French,

3 for German,

4 for Spanish,

5 for Chinese.

6 for French Video

7 for Spanish Video

8 for German Video

9 for Chinese Video

Subscriber response with the language keyword eg. 4 and receives below feedback

“Welcome to Spanish Language Clip Service. Your word for the day is “Buenas nouches Meaning: Good evening”

Service targets subscribers of all segments and delivers two essential tools:

Written Text Learning – Below is an example of the SMS that will be sent to subscribers who activates the written text option

“Welcome to Spanish Language Clip Service. Your word for the day is “Buenas nouches Meaning: Good evening”

Streaming Video Learning – Delivers learning content in a video format. Subscribers with a video capable device will be the only subs to receive this content type. The below video is an example of the link with the video streaming lesson.

Eg of Video link via SMS: Hello student! Your English language of the day awaits. Click the following link to get today’s lesson at zero data charges. http://tinyurl.....

KEY NOTES?

To deactivate all languages, subscribers sends Stop to the short code 5070 and below SMS will be received

“You have successfully unsubscribed from MTN "XXXXX" Language Clip - SMS Edition. To re-subscribe send "X" to 5070 at a Service charge of 15p daily.”

To deactivate specific language. subscriber sends U and key word to 5070.Eg: To deactivate only English service, subscriber sends U1 to 5070

Service activation is free but subscriber will be charged for receiving language content

Content charge for a subscribed language is 0.15p

Subscriber can activate as many languages as possible