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WSB Increases Investment in Business Analytics with New Scholars | Wisconsin School of Business
For new graduates, success in today’s business world is synonymous with having the ability to manage and analyze data. Employees with analytics skills are more in-demand than ever as firms...
Five WSB Faculty Share Their Insights on Innovation | Wisconsin School of Business
What does innovation mean to you? Maybe you automatically think about history-making events, like putting a man on the moon or the advent of the Apple computer. Or perhaps it’s...
Machine Learning Model Extracts Insights from Customer Reviews
A new study co-authored by Yale SOM’s K. Sudhir uses natural-language analysis to learn from what customers are saying—and to infer meaning from what remains unsaid.
New WSB Faculty Define What’s Next in Business | Update Magazine Fall/Winter 2021
The Wisconsin School of Business at the University of Wisconsin-Madison welcomes 11 new faculty members who bring next-generation thinking and the intellectual capital needed to support the School’s growth. They have expertise in high-demand fields like analytics, technology, STEM, and innovation.
How Should Companies Fuel Word of Mouth?
New research finds that offering a free tier or giving existing customers bonuses for making referrals—or a combination—can be effective, depending on the size of the audience and whether the project has a social aspect.
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