Ishita Chakraborty
Marketing Professor, NLP-AI Enthusiast, Foodie and Blogger
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I am an Assistant Professor in the marketing area and the first Thomas and Charlene Landsberg Smith Faculty Fellow in the Wisconsin School of Business in UW Madison. My areas of interest are applications of AI and unstructured data analytics in Marketing.
I am an Assistant Professor in the marketing area and the first Thomas and Charlene Landsberg Smith Faculty Fellow in the Wisconsin School of Business in UW Madison. My areas of interest are applications of AI and unstructured data analytics in Marketing.
My research has been accepted/published in premium marketing journals like Marketing Science, Journal of Marketing Research, Journal of Marketing and Review of Marketing Research. I am honored to receive some prestigious field awards like AMA/MSI H. Paul Root Award (2026) and AMA/AI SIG Best AI paper award (2024). My dissertation based JMR article is a co-winner of the Donald R. Lehmann Award, 2023 and was awarded an honorary mention at the John A. Howard Doctoral Dissertation Awards, 2022
My research has been accepted/published in premium marketing journals like Marketing Science, Journal of Marketing Research, Journal of Marketing and Review of Marketing Research. I am honored to receive some prestigious field awards like AMA/MSI H. Paul Root Award (2026) and AMA/AI SIG Best AI paper award (2024). My dissertation based JMR article is a co-winner of the Donald R. Lehmann Award, 2023 and was awarded an honorary mention at the John A. Howard Doctoral Dissertation Awards, 2022
I have a PhD in Quantitative Marketing area from Yale School of Management and an MBA from Indian Institute of Management Calcutta! Prior to starting doctoral studies at Yale, I worked in marketing , sales and consulting in the Asia Pac region for Accenture Management Consulting & Mondelez International.
I have a PhD in Quantitative Marketing area from Yale School of Management and an MBA from Indian Institute of Management Calcutta! Prior to starting doctoral studies at Yale, I worked in marketing , sales and consulting in the Asia Pac region for Accenture Management Consulting & Mondelez International.
Ishita CV (Updated Feb 2026)
News
April 2026: Awarded the AMA/MSI H. Paul Root Award for the JM paper that has made the most profound impact to the practice of marketing in a calendar year
April 2026: Awarded the Cornell Saroj & Vithala Rao Young Scholar Award (awarded to 4 "rising stars in marketing" annually)
Feb 2026: Received AI hub WSB funding for Research with Xingjian You and Neeraj Arora
Nov 2025: New paper Accepted: Journal of Marketing
May 2025: Erwin A. Gaumnitz Distinguished Research Award for Junior Faculty
January 2025: Personal News: Became mom to a beautiful baby boy
January 2025: Best Paper AI and Marketing Award by AMA AI SIG: Can AI and AI-Hybrids detect persuasion skills? Salesforce hiring with conversational video interviews
June 2024: New Gen AI Accepted paper at Journal of Marketing : https://journals.sagepub.com/doi/10.1177/00222429241276529
May 2024: Paper 'Can AI and AI-Hybrids detect persuasion skills? Salesforce hiring with conversational video interviews' accepted at Marketing Science
Co-Winner, Donald R. Lehmann Award 2023 for paper ' Attribute-Sentiment Analysis for Online Textual Reviews'
Patent granted - https://patents.justia.com/patent/11574266
Received WARF (Wisconsin Alumni Research Foundation) grant for Fall 2023 for research on negotiations using Video Data
Paper `` AI applications to Consumer Feedback Research: A review" accepted at Review of Marketing Research (Special Issue on AI and Marketing)
Talks/Conferences (2026)
University of Houston Marketing Seminar, Feb 2026
University of Michigan Ann-Arbor Marketing Seminar, April 2026
University of Maryland Marketing Seminar, April 2026
Saroj and Vithala Rao Young Scholar Conference, Cornell University, April 2026
Harvard Business School Marketing Seminar, May 2026 (scheduled)
Marketing Science Conference, Lisbon, June 2026 (Scheduled)
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