Ishita Chakraborty
Marketing Professor, NLP-AI Enthusiast, Foodie and Blogger
Embedded Files
I am an Assistant Professor in the marketing area and the first Thomas and Charlene Landsberg Smith Faculty Fellow in the Wisconsin School of Business in UW Madison. My areas of interest are applications of AI and unstructured data analytics in Marketing.
I am an Assistant Professor in the marketing area and the first Thomas and Charlene Landsberg Smith Faculty Fellow in the Wisconsin School of Business in UW Madison. My areas of interest are applications of AI and unstructured data analytics in Marketing.
My research has been accepted/published in premium marketing journals like Marketing Science, Journal of Marketing Research, Journal of Marketing and Review of Marketing Research. My dissertation based JMR article is a co-winner of the Donald R. Lehmann Award, 2023. My dissertation was awarded an honorary mention at the John A. Howard Doctoral Dissertation Awards, 2022 and has won the AMS/Mary Kay Doctoral Dissertation Award.
My research has been accepted/published in premium marketing journals like Marketing Science, Journal of Marketing Research, Journal of Marketing and Review of Marketing Research. My dissertation based JMR article is a co-winner of the Donald R. Lehmann Award, 2023. My dissertation was awarded an honorary mention at the John A. Howard Doctoral Dissertation Awards, 2022 and has won the AMS/Mary Kay Doctoral Dissertation Award.
I have a PhD in Quantitative Marketing area from Yale School of Management and an MBA from Indian Institute of Management Calcutta! Prior to starting doctoral studies at Yale, I worked in marketing , sales and consulting in the Asia Pac region for Accenture Management Consulting & Mondelez International.
I have a PhD in Quantitative Marketing area from Yale School of Management and an MBA from Indian Institute of Management Calcutta! Prior to starting doctoral studies at Yale, I worked in marketing , sales and consulting in the Asia Pac region for Accenture Management Consulting & Mondelez International.
Ishita CV (Updated Sept 2024)
News
May 2025: Erwin A. Gaumnitz Distinguished Research Award for Junior Faculty
January 2025: Personal News: Became mom to a beautiful baby boy
January 2025: Best Paper AI and Marketing Award by AMA AI SIG: Can AI and AI-Hybrids detect persuasion skills? Salesforce hiring with conversational video interviews
June 2024: New Gen AI Accepted paper at Journal of Marketing : https://journals.sagepub.com/doi/10.1177/00222429241276529
May 2024: Paper 'Can AI and AI-Hybrids detect persuasion skills? Salesforce hiring with conversational video interviews' accepted at Marketing Science
Co-Winner, Donald R. Lehmann Award 2023 for paper ' Attribute-Sentiment Analysis for Online Textual Reviews'
Patent granted - https://patents.justia.com/patent/11574266
Received WARF (Wisconsin Alumni Research Foundation) grant for Fall 2023 for research on negotiations using Video Data
Paper `` AI applications to Consumer Feedback Research: A review" accepted at Review of Marketing Research (Special Issue on AI and Marketing)
Talks/Conferences (2024)
Marketing Science Conference, Sydney, June 2024
Symposium on AI in Marketing, UW-Madison, May 2024
Talks/Conferences (2023)
Southern Methodist University, Marketing Seminar, Nov 2023
ACR Seattle, Special Session on Empathy, Oct 2023
Choice Symposium, Session on Platforms, INSEAD 2023
Marketing Science, June 2023 (scheduled)
AI Distinguished Speaker Series, Fox Business School, Temple University, April 2023 (scheduled)
Brij Disa Centre for Data Science and AI, IIM-Ahmedabad, January 2023
Winter AMA, Special Session on Topical Advancements in Digital Marketing, Nashville, Feb 2023
Page updated
Google Sites
Report abuse