Ishita Chakraborty

                 Marketing Professor,  NLP-AI Enthusiast, Foodie and Blogger

I am an Assistant Professor in the marketing area and the first Thomas and Charlene Landsberg Smith Faculty Fellow in the Wisconsin School of Business in UW Madison. My areas of interest are applications of AI and unstructured data analytics in Marketing.

My research has been accepted/published in premium marketing journals like Marketing Science, Journal of Marketing Research and Review of Marketing Research. My dissertation based JMR article is a co-winner of the Donald R. Lehmann Award, 2023. My dissertation was awarded an honorary mention at the John A. Howard Doctoral Dissertation Awards, 2022 and has won the AMS/Mary Kay Doctoral Dissertation Award.

I have a PhD in Quantitative Marketing area from Yale School of Management and an MBA from Indian Institute of Management Calcutta! Prior to starting doctoral studies at Yale, I worked in marketing , sales and consulting in the Asia Pac region for Accenture Management Consulting & Mondelez International.

Ishita CV (Updated July 2023)


I am currently looking for summer/Fall RAs. If you are interested, reach out!

Paper ' AI and AI-Human Based Salesforce Hiring using Conversational Interview Videos' accepted at Marketing Science

Co-Winner, Donald R. Lehmann Award 2023 for paper ' Attribute-Sentiment Analysis for Online Textual Reviews'

Patent granted -

Received WARF (Wisconsin Alumni Research Foundation) grant for Fall 2023 for research on negotiations using Video Data

Paper `` AI applications to Consumer Feedback Research: A review" accepted at Review of Marketing Research (Special Issue on AI and Marketing)

Talks/Conferences (2024)

Marketing Science Conference, Sydney, June 2024

Symposium on AI in Marketing, UW-Madison, May 2024

Talks/Conferences (2023)

Southern Methodist University, Marketing Seminar, Nov 2023

ACR Seattle, Special Session on Empathy, Oct 2023

Choice Symposium, Session on Platforms, INSEAD 2023

Marketing Science, June 2023 (scheduled)

AI Distinguished Speaker Series, Fox Business School, Temple University, April 2023 (scheduled)

Brij Disa Centre for Data Science and AI, IIM-Ahmedabad, January 2023

Winter AMA, Special Session on Topical Advancements in Digital Marketing, Nashville, Feb 2023