Organized by

International Centre for Cross-Cultural Research and Human Resource Management 

(ICccR & HRM) 

University of Jammu 

in collaboration with 

Directorate of Distance and Open Education, University of Jammu, Jammu

&

The University of the South Pacific, Fiji

CONFERENCE OVERVIEW

International conference on "Innovation and Sustainability in Business Development" brings an opportunity to identify and capture the importance of implementing innovations and sustainability in the current dynamic business environment. Rising business competition and ever-growing need for innovative products and services by the customers, demands for implementation of innovative business practices for sustainability in business. Businesses in all sectors are facing a situation where technology is changing the landscape around them, transitioning from the back room of an organization into the hands of customers, employees, and society. Innovation and Sustainability are regarded as vital indicators of societal and professional life, yet their advances are typically considered in isolation. Therefore, organizations are in dire need to harness their resources and redefine obsolete models to implement new technologies in the business processes such as customer-focused applications, cloud-accounting tools, sustainable infrastructures, logistics, and block chain technologies, among others.

In order to provide novel solutions for achieving this, organizations need creative ways. In this backdrop, ICccR & HRM, University of Jammu, in collaboration with the School of Business and Management, The University of the South Pacific, Fiji is conducting a three-day International Conference on "Innovation and Sustainability in Business Development". The conference endeavors to create a hybrid forum for academicians, researchers and industry leaders in both virtual and real platform to share their ideas and research findings and address contemporary issues and challenges in business and industry. Additionally, it attempts to propagate a research centric culture in various domains of business, management as well as interdisciplinary and allied fields in international context.

OBJECTIVE OF THE CONFERENCE

The Conference seeks to deliberate upon the emerging theories, concepts and models in general, while encountering practical challenges and innovative solutions adopted with respect to various functional areas in business. This will offer an opportunity to research scholars, practitioners, policymakers and students interested in the issues related to sustaining organizational excellence, to share their thoughts and research findings that will provide a forum for discussion, collaboration and intellectual exchange. This conference is an attempt to create a global platform that brings together all relevant components for achieving innovation and sustainability in businesses to capture new horizons.