Publications

• "Does gender matter? The effect of management responses on reviewing behavior," with Davide Proserpio and Francesca Valsesia [SSRN] [Data and code]  Marketing Science, 40(6):1199–1213 (2021) 

• "Look the part? The role of profile pictures in online labor markets," with Lan Luo [SSRN] [Data and code] Marketing Science (2022)

  • • Media Coverage: WSJ (December 3, 2023), Harvard Business School Working Knowledge (November 7, 2023)

• "Breakage analysis for profitability management in high-value, low-frequency loyalty programs," with Marcel Goic and Ricardo Montoya [Link] International Journal of Research in Marketing (2025).

• “Dissolving boundaries in the metaverse: Implications of loosened constraints on identity, time, space, and financial access for marketing research,” with Shijie Lu, Xin (Shane) Wang, Alixandra Barasch, June Cotte, Yu Ding, Siham El Kihal, Rajdeep Grewal, Praveen K. Kopalle, Xiao Liu, Sridhar Moorthy, Jun Hyun (Joseph) Ryoo [Link] International Journal of Research in Marketing (2026).