Convergence of Culture and Cuisine:

Pizza Hut and Beyond

February 24, 2018

As I sit down to write this blog entry, there’s a topic that I think I have been subconsciously noticing – subliminally, perhaps – for a long time, but one that has recently been brought to the forefront of my mind, and as such, I began noticing it everywhere.

It’s food. Yes, if anyone knows me, particularly my friends and colleagues and host families here in China, food is a topic that is always on my mind. My Chengdu host mom calls me a ‘foodie,’ my Peace Corps doctor called me the only volunteer in Peace Corps China 23 to have gained weight over the first semester. I call myself … hungry.

But, beyond the incredible amounts, variety and flavors of food that exist here in China – particularly for vegetarians! Yes! – which I share quite often through my Daily Discoveries, I want to specifically share with you the confluence of different cuisines into the mainstream, popular Chinese culture as I experience it.

Before we talk about food, let’s talk about how information and trends, particularly food trends, spread throughout China. I don’t think it’s any different than the States – thanks, social media! It spreads like wildfire in a dry forest whose floor is piled high with pine needles. Or some analogy like that. My frequent readers might remember the ‘dirty dirty bao’ dessert treat that I discovered last month. It’s a chocolate bun, filled with chocolate, topped with chocolate and dusted with cocoa powder, that I hadn’t heard about until I came to Chengdu for IST, but a trend and phenomenon that beat me back to Wuwei, with every store in China making and selling this treat, and the bakeries in China selling out of them within minutes of them being placed for sale.

A dirty dirty bao for me, for you, and for anyone else who makes it to the store before they sell out ...

Enjoy! Then, clean chocolate off of your face for days afterwards.

Now that we know how quickly it can spread, the convergence of cuisine and culture can be seen through any number of examples, and on any number of levels, but let’s start with the simplest, and most evident: western restaurants. Chinese people are starting to enjoy, and seek out, western restaurants more and more. Walking through Chengdu, this can be seen from the Western restaurants that dot the streets: McDonalds, Burger King, Pizza Hut, KFC and Starbucks, each multiplying their presence throughout the city as construction scaffolding is put up. In addition to these Western restaurants that I knew before coming here to China, there are even more ‘western/foreign food’ restaurants that originated in China, often by foreigners who have moved here for this particular reason: a tex-mex place called Peters, a classic sub stand called MunchWich, a burger restaurant called Charlies’, Indian restaurants loved dearly by my fellow volunteers, and a few pizza and Italian restaurants that draw large numbers of devoted followers.

Now that my eyes were opened to this cultural change, it’s been fascinating to see how it varies throughout the parts of the country I have experienced. Chengdu has these restaurants throughout streets and shopping malls, guaranteeing that if you’d like one, you can find it. Smaller, less developed, but still a provincial capital city, Lanzhou has a few of each restaurant, but you might have to walk or travel a bit further to find one. Wuwei, my site, much smaller and greatly less developed than even Lanzhou, has a single western restaurant, a KFC inconspicuously placed on the corner of the walking street that I didn’t notice for a good two months after my arrival.

Yet, there’s another factor, too, that has to be considered: the creation of Chinese equivalents (I won’t claim ‘knockoffs’) of ‘classic’ Western restaurants. For example, there is a Chinese KFC, called Dicos, which operates like a KFC; customers walk in, fried chicken comes out. Sometimes, you’ll find these two restaurants in the same city, or even, right next to each other, as they compete for the same customers, exemplifying this convergence of culture through cuisine. For your post-fried chicken, check out the Dairy Fairy. You guessed it, they (like our Dairy Queen), sell ice cream and ‘Ice Storms,’ which seems like a synonym for blizzard.

On a street in Dunhuang, you can see Dicos (green bird logo, 德克士)facing off with KFC next door..

Beyond restaurants and coffee chains like Starbucks, coffee is popping up in more and more convenience shops, each selling lattees, American style coffee, mochas, caramel whatevers, and other hot drinks out of a single machine..

In large, increasingly globalized, developed and multicultural cities like Chengdu, 'western' grocers with imported products are becoming more common to cater to these tastes, foreigners ... and locals looking to try new foods.

It’s important to keep in mind, though, that even though a restaurant might be the same company as we’ve seen in the United States, it, too, has changed to suit and adapt to the culture and cuisine preferences of the customers it serves. An important note to understand, too, about western restaurants is that for the majority of Chinese people and Peace Corps Volunteers, they are always relatively more expensive than local, Chinese restaurants and food; McDonalds isn’t cheap, coffee is a treat, and you might actually feel like royalty at Burger King.

To illustrate this, let’s take Pizza Hut as an example, as I recently tested it out here in Chengdu. Tested.. for you! :)

Pizza Hut (必胜客)in a shopping mall complex in Chengdu - on weekends, and holidays, there are usually people waiting for seats

Time to order ... what do they have? Click here to find out!

To keep this blog post within reasonable length, as I tend to ramble, let’s switch to bullet format for my main observations:

1. Pizza Hut is quite nice, upscale and considered to be a treat, a place you might take your first date to be fancy, which isn’t quite my experience back in the States.

2. Pizza Hut here understands #1, and has adapted their atmosphere and menu to match: there’s a bar with imported (AKA: expensive!) alcohols like Baileys, Corona, Bacardi, champagne and ‘homemade’ margaritas, and they also serve steaks, seafood, and coffee.

3. The menu has a decided Chinese twist: serving afternoon teas, Peking Roast Duck style pizza, mashed potatoes with durian (a fruit you should try with caution), and baked rice dishes with meat and veggies, fondly called a ‘goulash.’

What did we order? A few things. Ranked by my scoring, and I’ll stick to the pizza in the future, though it’s worth trying a few of the cultural twists if you visit China and end up at a Pizza Hut (please make sure to try hot pot, shao kao barbecue, chuan chuan and other dishes first!).

1. A medium (I’ll call it small) garden veggie pizza, pan crust style. Honestly? It was surprisingly good, and very similar to my experiences at home, despite having less cheese, only one type of cheese available, and a different selection of veggies dotting the top, maybe overall like a 6- or 7-inch pizza. ¥58 (7.9/10)

2. A garden salad, typical salad at restaurants in my US experience, but strange to see lettuce in China, no cheese, but with a vinaigrette that had a different taste than at home, likely due to the different plant oils used. ¥18 (6.4/10)

3. Roasted potatoes, an interesting combination that I haven’t never seen at a Pizza Hut, not actually roasted the way I expected, but more baked and then cut into cubes and topped with a very mild herb, perhaps basil, based drizzle, overall, a little bland. ¥16 (5.9/10)

4. Finally, the baked rice goulash, consisting of plain white rice for the bottom 80% of the dish, topped with a layer of tomato sauce with those roasted potatoes again, and beef pieces if you desired, finally, a few strands of cheese on the top. Strange flavor combination with the tomato sauce (a little bitter, actually), potatoes and rice. ¥38 (5.1/10)

Beyond Pizza Hut, and KFC, and the western style restaurants, these influences and exchanges of culture and making it in to homes, too, sometimes by personal introduction (as when I taught my host mom in Chengdu how to make pizza and cheesy potatoes over break) and sometimes on their own (as when I was surprised to show up to my supervisor’s house for a Spring Festival get-together with her family and we ended up making a pizza with all of the young children).

Making pizza for a Spring Festival lunch with my supervisor's extended family! Wisconsin cheese for bonus points.

This picture illustrates my entire blog post ... traditional Chinese foods, less-traditional pizza, side by side

This confluence also arrives in unexpected places and moments. You’ve hopefully seen my Daily Discovery from last week where I tried out the huge French fries with a variety of sauces being sold amongst traditional Chinese foods at a large cultural exhibition and activity in Chengdu. And then, a few days ago, I was getting tea with my host parents and a few of their friends at a tea house just outside the third ring road in Chengdu, and what did we order with the tea? French fries, and ketchup. What did every subsequent group of patrons order when they arrived for tea? Yep, French fries.

Super long french fries drizzled with a variety of dipping sauces? Don't have to ask me twice.

Tea and french fries: a perfect combination for the afternoon

My final thoughts, for now. I’ve realized that food is food, and culture is culture, but food is also culture, and culture changes, adapts and grow as food movements change, adapt and grow… and as they culture and cuisine converge together here in China, I’m here growing and changing, too, as I’m able to watch China do the same, for it is these experiences of differences that we teach us the most. My question, then, for you, is similar: which of your favorite foods can be considered truly American? Which are born of another culture, immigrants to our palate from birthplaces outside our country? And perhaps, what else can we learn together about the world and others, starting with what has connected people for thousands of years: this most simple convergence of cuisine and culture.

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