Digital PR Assistant  
― Nature Of Work | Job Description 

As a Digital PR Assistant - your mission is to help us boost our clients' online presence, reputation, and visibility. You will be responsible for creating and implementing effective digital PR strategies or outreach plans as part of our clients' wider digital marketing campaign. You will work with the copywriting and marketing teams to develop and distribute creative and positive messages that will resonate with our clients' target audiences and make bloggers and online journalists mention or link to our clients' brand.

From day one, you will identify and act on opportunities to promote our brand by researching and sending pitches to the right point of contact for different online publications, magazines, industry news sites, and influential blogs.

You will report to the Digital PR Project Manager (professional collaborator/freelance).


Responsibilities as a Digital PR Assistant

⇢ Develop and implement effective digital PR strategies 
⇢ Establish and maintain relationships with influential individuals in digital media (journalists/bloggers) - influencers 
⇢ Creating and sending pitches to site owners, journalists, editors, etc. to get online press coverage 
⇢ Develop and maintain our media contact database and create relevant contact lists for our campaigns 
⇢ Identify the right influencers to work with on our campaigns, negotiate payments, assess the quality of content 
⇢ Gather PR campaign performance data and use these insights to create more effective future outreach plans 
⇢ Work with our copy and design teams to create compelling content and media kits for the campaigns 
⇢ Secure interviews with online publications and organize business profiling 
⇢ Use key metrics like impressions, click-through rates, social shares, and sales to measure the performance of your digital campaigns and create reports 


Requirements and Skills

◾ At least 3 years of working as a Digital PR Specialist or Assistant and achieving campaign KPIs
◾ Exceptional client management/communication skills
◾ Excellent research and writing skills with a portfolio of written work
◾ A bachelor’s degree in Public Relations or another related major
◾ Experience using outreach tools and platforms, like BuzzStream, HARO, BuzzSumo, Klear, or Ninja Outreach
◾ Experience with SEO is preferred/a plus


Commissions/Fees 

Negotiable - based on years of experience, and project (type, size and duration). 
Weekly Payment    


PS: The job description may change based on the project (Targets/Goals, duration and location). 

Important Note: Use Google Drive or WeTransfer.com to upload and submit your video/application via official email at asm@outlook.ph  

Please send your resume attached with the video/application link. 

👣Deal