Direct Genetic Testing for Consumer Market was valued at USD 3.5 Billion in 2022 and is projected to reach USD 7.0 Billion by 2030, growing at a CAGR of 8.5% from 2024 to 2030.
The direct-to-consumer (DTC) genetic testing market has witnessed significant growth from 2018 to 2022, with companies like 23andMe, AncestryDNA, and MyHeritage making waves in the sector. These services, which allow individuals to access genetic information without the need for a healthcare provider, have become increasingly popular for a variety of reasons. One of the key factors contributing to the rise of genetic testing is the increasing awareness of personalized health and wellness. Consumers are increasingly looking for ways to understand their genetic predispositions to diseases, nutrition, fitness, and ancestry, driving the demand for accessible, at-home genetic testing kits. From 2018 to 2022, the market was characterized by a surge in consumer demand, particularly in North America and Europe, where health-conscious individuals sought insights into their genetic makeup. The ease of use and affordable pricing also played a crucial role in this rise, with test kits often retailing for less than $200.
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However, from 2023 to 2033, the demand for direct genetic testing is expected to shift significantly. One of the biggest changes will be the growing interest in deeper, more comprehensive genetic insights, such as pharmacogenomics (the study of how genetics affect drug response) and gene therapy. Consumers are expected to demand more advanced services that offer not just health risk information but also personalized treatment plans. This transition will be driven by advancements in technology, such as CRISPR-Cas9, and growing consumer trust in genomic science. The market is predicted to see a shift from basic ancestry tests toward more specialized genetic testing services that can offer insights into disease prevention, fitness optimization, and personalized nutrition plans. The integration of artificial intelligence (AI) and machine learning will also help in providing consumers with actionable health insights based on their genetic data. Moreover, there will likely be a rise in the use of genomic data for early diagnosis of genetic diseases, propelling the market growth even further.
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23andMe
MyHeritage
LabCorp
Myriad Genetics
Ancestry.com
Quest Diagnostics
Gene By Gene
DNA Diagnostics Center
Invitae
IntelliGenetics
Ambry Genetics
Living DNA
EasyDNA
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Direct Genetic Testing for Consumer Market
Online
Offline
Based on Types the Market is categorized into Below types that held the largest Direct Genetic Testing for Consumer market share In 2023.
Diagnostic Screening
Prenatal
Newborn Screening
and Pre-Implantation Diagnosis
Relationship Testing
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Direct Genetic Testing for Consumer Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Direct Genetic Testing for Consumer Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Direct Genetic Testing for Consumer Market, By Type
6. Global Direct Genetic Testing for Consumer Market, By Application
7. Global Direct Genetic Testing for Consumer Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Direct Genetic Testing for Consumer Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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