Stroller Pram Market size was valued at USD 3.5 Billion in 2022 and is projected to reach USD 5.8 Billion by 2030, growing at a CAGR of 7.4% from 2024 to 2030.
The stroller pram market has grown significantly due to the increasing number of urban families, coupled with evolving lifestyles that prioritize convenience and comfort for both parents and children. Strollers and prams are essential products for parents with young children, offering them a means to safely transport their infants or toddlers. The market is segmented by age group and usage, with significant focus on subgroups such as under 9 months, 9 to 24 months, and above 24 months. Each segment within this market serves a specific demographic with distinct needs for design, functionality, and safety. As the global birth rate sees changes, there are substantial variations in stroller and pram market demands, with consumer preferences continually shifting toward products that offer greater comfort, durability, and mobility.
Download Full PDF Sample Copy of Stroller Pram Market Report @ https://www.verifiedmarketreports.com/download-sample/?rid=130590&utm_source=GSJ&utm_medium=202
In the Under 9 Months segment, the stroller and pram market focuses predominantly on newborns and infants. This age group requires specialized strollers that provide high levels of safety, comfort, and adaptability. Products in this category are typically equipped with fully reclinable seats to accommodate the infant’s limited ability to sit up, while also ensuring a secure, flat position that supports their developing spine. Key features include five-point harnesses, high-quality shock absorbers, and extra padding for comfort. Furthermore, safety mechanisms such as breathable fabrics, UV protection, and smooth maneuverability are paramount to meet the demands of parents seeking products that can provide both convenience and peace of mind during daily walks or errands.
Strollers for infants under 9 months are also designed with parents in mind, emphasizing ease of use, such as foldable frames for easy storage and transportation. These strollers often incorporate bassinets or carrycots that can be used from birth, allowing for an extended period of use before transitioning to a more traditional stroller design. Additionally, parents in this segment increasingly prioritize strollers with compatibility for infant car seats, allowing for seamless transitions between the car and stroller without disturbing the baby. As the market continues to grow, innovations in materials and design are leading to the development of lighter, more compact, and versatile strollers suited for both urban and suburban environments.
For children between 9 to 24 months, the stroller and pram market focuses on products that are adaptable to a child's growing needs. This age group requires strollers that can accommodate more active toddlers who are beginning to sit up, explore, and engage with their environment. In this segment, the design shifts to accommodate both sitting and reclining positions, providing a balance between comfort and safety. Strollers in this category are often more lightweight, with enhanced maneuverability to make it easier for parents to manage while navigating crowded spaces. Features such as adjustable footrests, larger storage baskets, and snack trays are common, reflecting the increased mobility and autonomy of toddlers at this stage.
Another key aspect of the 9 to 24 Months segment is the growing importance of portability. Parents are looking for strollers that are easy to fold and store but still offer robust features such as larger canopies for sun protection and increased suspension systems to manage more rugged terrain. Additionally, this age group often requires strollers that can adapt to different terrains, including those with rugged or uneven surfaces. As toddlers become more active, safety becomes an even greater concern, with strollers designed to keep children secure, featuring reliable safety harness systems and brakes. Overall, this segment is defined by a demand for versatility and ease of use, offering parents a practical solution for their toddlers' growing needs.
The Above 24 Months age group represents older toddlers and young children who require strollers that offer more independence while still providing essential safety and comfort. Strollers for children above 24 months are typically designed to support higher weight capacities and offer more spacious seating arrangements to accommodate the growing size of toddlers. These strollers often come with additional features such as adjustable handles for parent comfort, cup holders, and larger sunshades for more extended outdoor use. At this stage, strollers may also be equipped with features like snack trays or toy bars, catering to the child's increased interaction with their environment while providing parents with practical features for convenience.
Strollers for children above 24 months are often used less frequently for everyday outings and more for specific occasions such as travel, trips to the park, or longer family walks. As such, the design prioritizes durability and comfort, with larger wheels, improved suspension systems, and greater weight capacity. Many strollers in this category are designed to grow with the child, offering adjustable features that can extend the lifespan of the product. Additionally, safety remains a primary concern in this segment, with advanced braking systems and reinforced frames to ensure stability and security during use. Parents in this category also tend to prioritize strollers that are multi-functional, with some models converting into different configurations to meet various needs, such as joggers or travel systems.
Several key trends are influencing the stroller pram market. One of the most prominent trends is the increasing demand for lightweight and compact strollers. As urban living becomes more common, consumers are opting for strollers that are easy to transport, fold, and store. This trend has led to innovations in materials, such as the use of aluminum frames and lightweight, durable fabrics that maintain strength without adding excess weight. Additionally, the growing preference for multifunctional strollers is another key trend. Parents now seek strollers that can serve multiple purposes, such as jogging strollers that are suitable for exercise, travel systems that include a car seat, and models that can convert from a single to a double stroller as families grow.
Another significant trend is the integration of advanced safety features, including more sophisticated harness systems, better suspension systems for smoother rides, and strollers designed to accommodate all-terrain needs. Parents are increasingly prioritizing the safety of their children, and manufacturers are responding by incorporating enhanced safety technologies. Moreover, sustainability has emerged as a notable trend, with more eco-conscious consumers looking for strollers made from sustainable materials, such as organic cotton, recycled fabrics, and eco-friendly plastics. These trends indicate a shift toward more versatile, safe, and environmentally responsible products within the stroller pram market.
The stroller pram market presents a variety of opportunities, particularly with the growing demand for innovative, multifunctional products. Manufacturers have the chance to tap into niche segments, such as high-end strollers with premium features like smart technology integration, personalized customizations, or specialized strollers for parents with specific needs, such as those with disabilities or active lifestyles. The integration of technology, such as strollers with built-in GPS, monitoring systems, or app connectivity for tracking activity, represents a significant opportunity for companies looking to differentiate their products. Furthermore, the increasing number of eco-conscious consumers offers opportunities for brands to introduce environmentally friendly, sustainable products that meet the demands of a more conscientious market.
Another promising opportunity lies in the expansion of the stroller pram market in emerging economies. With increasing urbanization and rising disposable incomes in regions such as Asia-Pacific, Latin America, and parts of Africa, there is a growing market for high-quality, affordable strollers. Companies that can offer cost-effective yet durable products that appeal to parents in these regions stand to capture a significant share of the global market. Additionally, online retail and e-commerce platforms present an opportunity for brands to reach a broader audience and tap into the growing trend of online shopping, particularly among young parents who value convenience and ease of purchase.
What is the best type of stroller for a newborn?
The best type of stroller for a newborn is a pram with a fully reclined seat or bassinet that provides a flat position for the baby’s comfort and safety.
How long can I use a stroller for a newborn?
Newborn strollers can typically be used until your baby reaches around 6 months or can sit up on their own, depending on the stroller's design.
Can I use a stroller for a 1-year-old?
Yes, strollers designed for 1-year-olds are typically more upright with additional features like adjustable footrests and snack trays to accommodate a toddler’s growing needs.
What is the difference between a pram and a stroller?
A pram is typically designed for newborns and offers a fully reclined seat, while a stroller is more suitable for toddlers and offers adjustable seating positions.
How do I choose the right stroller?
The right stroller depends on your lifestyle, including features like weight, maneuverability, safety, and whether it suits your daily activities, such as jogging or travel.
What is a travel system stroller?
A travel system stroller is a stroller that comes with an infant car seat, allowing you to transfer your baby from the car to the stroller without disturbing them.
Are expensive strollers worth the investment?
Expensive strollers often offer premium features like better suspension, durability, and comfort, making them a worthwhile investment for families who use strollers frequently.
Can strollers be used for jogging?
Yes, jogging strollers are designed with three large wheels, sturdy frames, and enhanced suspension for a smooth ride while running or jogging.
How long should a stroller last?<
Top Stroller Pram Market Companies
Hauck
Seebaby
Joolz
UPPAbaby
Good Baby
Dorel
BabyZen
Peg Perego
phil & teds
ABC Design
Newell
Bugaboo
Maclaren
Valco Baby
Thule Group
Stokke
Regional Analysis of Stroller Pram Market
North America (United States, Canada, and Mexico, etc.)
Asia-Pacific (China, India, Japan, South Korea, and Australia, etc.)
Europe (Germany, United Kingdom, France, Italy, and Spain, etc.)
Latin America (Brazil, Argentina, and Colombia, etc.)
Middle East & Africa (Saudi Arabia, UAE, South Africa, and Egypt, etc.)
For More Information or Query, Visit @
Stroller Pram Market Insights Size And Forecast