Canned Mackerel Market was valued at USD 2.5 Billion in 2022 and is projected to reach USD 3.8 Billion by 2030, growing at a CAGR of 6.0% from 2024 to 2030.
The canned mackerel market has witnessed significant growth in recent years, driven by an increasing demand for convenient, nutritious, and shelf-stable seafood products. Canned mackerel is rich in omega-3 fatty acids, proteins, and vitamins, making it a popular choice among health-conscious consumers. The market is primarily driven by its widespread application in food consumption across both developed and emerging markets. Canned mackerel is available in various forms, such as fillets, steaks, and chunks, and is utilized in a range of culinary applications, including salads, sandwiches, curries, and soups. The product is widely appreciated for its convenience, extended shelf life, and ease of preparation, which contributes to its consistent demand.
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The canned mackerel market is segmented by application, with key categories including direct consumption, industrial use, and others. Direct consumption holds the largest share due to its growing popularity as a ready-to-eat snack or meal component. Mackerel, when canned, retains its nutritional properties, providing an ideal option for consumers seeking a quick meal. The industrial use segment includes the use of canned mackerel as an ingredient in the preparation of processed food products such as ready-to-eat meals, frozen foods, and convenience foods. This application has been gaining traction due to the rise in demand for convenience foods and the increased consumption of processed food across the globe. The growing trend of incorporating canned mackerel into various food formulations is expected to drive growth in this segment.
The online sale segment for canned mackerel has experienced rapid expansion due to the rising popularity of e-commerce platforms and changing consumer shopping habits. Online retailers offer consumers a wide selection of canned mackerel brands, making it easy to compare prices, brands, and product variations. This convenience, coupled with the rise in internet penetration and digital payment systems, has encouraged more consumers to turn to online channels for purchasing canned goods. Online sales also enable manufacturers to reach a global audience, improving brand visibility and sales. Furthermore, online platforms often offer discounts, promotions, and subscription models, which enhance the appeal of purchasing canned mackerel via digital platforms.
Additionally, the online sale segment benefits from the ease of home delivery, which has become increasingly important for customers, particularly amid the COVID-19 pandemic. With more people avoiding in-store shopping, the online segment is expected to continue growing as it offers customers the flexibility to shop at their convenience. The growing trend of health and wellness is also contributing to this segment, as consumers are more inclined to explore nutritional products like canned mackerel online, where they can find detailed product information, nutritional facts, and customer reviews. This shift toward digital shopping has allowed the canned mackerel market to reach new demographics and expand its consumer base beyond traditional retail boundaries.
The offline sale segment remains a significant portion of the canned mackerel market, with traditional retail outlets such as supermarkets, hypermarkets, and local grocery stores being the primary distribution channels. Consumers still prefer purchasing canned mackerel in physical stores due to the immediate availability of products, the tactile shopping experience, and the ability to visually inspect packaging for quality. Additionally, offline sales benefit from established consumer trust in local retailers, particularly in rural areas and markets where internet access may be limited. The continued dominance of brick-and-mortar stores, especially in regions where e-commerce adoption is slower, supports the steady demand for canned mackerel in offline settings.
In the offline sale segment, retailers often offer product discounts, bundled deals, and in-store promotions that encourage consumers to make bulk purchases. Supermarkets and hypermarkets are increasingly dedicating more shelf space to canned seafood products, including mackerel, which makes it easier for consumers to find them. Moreover, offline retailers play a crucial role in maintaining the accessibility and visibility of canned mackerel in local markets. As the convenience and wide distribution of these retail outlets continue to attract a large base of loyal customers, the offline sale segment of canned mackerel is expected to maintain a significant share of the market.
One of the key trends in the canned mackerel market is the growing consumer demand for healthy, sustainable, and ethically sourced food. Consumers are becoming increasingly aware of the environmental impact of overfishing and are seeking out seafood products that are certified by sustainable fisheries. In response, manufacturers are increasingly sourcing their mackerel from eco-friendly fisheries and promoting these certifications to attract environmentally conscious consumers. This shift towards sustainability is helping to boost the appeal of canned mackerel, particularly in Western markets, where consumers are prioritizing ethical consumption.
Another trend in the market is the increasing preference for premium canned mackerel products. These products are often marketed with added health benefits, such as higher omega-3 content, natural ingredients, and no artificial preservatives. As consumers become more health-conscious, the demand for premium seafood options that align with a nutritious and clean-eating lifestyle is expected to rise. This trend has resulted in the development of gourmet canned mackerel options, often flavored with spices, herbs, and seasonings, to cater to more sophisticated palates.
The global shift toward plant-based and flexitarian diets presents an opportunity for canned mackerel producers to cater to this growing segment of the population. As more people reduce their meat consumption, they are seeking alternative protein sources like fish, which provides a sustainable, heart-healthy option. Canned mackerel fits well within these dietary trends, offering a rich source of protein and omega-3 fatty acids. Manufacturers can leverage this trend by creating new marketing strategies that highlight the nutritional benefits of mackerel, particularly in the context of flexitarian diets.
Furthermore, the expansion of online grocery shopping presents a significant opportunity for growth in the canned mackerel market. E-commerce platforms are increasingly becoming the go-to shopping method for consumers looking for convenience and variety. The ability to buy canned mackerel online at competitive prices and have it delivered directly to their homes opens up new channels for reaching consumers who may not typically shop at traditional retail outlets. Online retailers can leverage data analytics and targeted marketing to further drive growth in the canned mackerel market, reaching consumers on a global scale.
What is the shelf life of canned mackerel?
The shelf life of canned mackerel typically ranges from 2 to 5 years, depending on storage conditions and packaging.
Is canned mackerel healthier than fresh mackerel?
Canned mackerel retains many of the nutritional benefits of fresh mackerel, including omega-3 fatty acids, proteins, and vitamins, while also being shelf-stable.
How should canned mackerel be stored?
Canned mackerel should be stored in a cool, dry place and consumed before the expiration date printed on the can.
Can canned mackerel be consumed directly from the can?
Yes, canned mackerel is ready to eat and can be consumed directly from the can, making it a convenient snack or meal option.
Is canned mackerel a sustainable food choice?
Canned mackerel is considered sustainable if sourced from fisheries that follow sustainable fishing practices and carry certification such as the MSC (Marine Stewardship Council).
What are the benefits of canned mackerel in a diet?
Canned mackerel is a great source of protein, omega-3 fatty acids, vitamins, and minerals, making it a healthy addition to any diet.
Are there any preservatives in canned mackerel?
Many canned mackerel products are free of artificial preservatives, relying on the canning process to preserve the fish.
How do I choose the best canned mackerel?
Look for cans with clear labeling, including sustainable sourcing information, and check for freshness and minimal added ingredients like salt or oil.
What are the different ways to prepare canned mackerel?
Canned mackerel can be used in a variety of dishes, such as sandwiches, salads, curries, and pasta, or enjoyed directly from the can.
Where can I buy canned mackerel?
Canned mackerel is widely available in supermarkets, hypermarkets, and online stores, offering various brands and price points.
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Amoytop Foods Company
DIAVENA
Lixing Foods
Db Tomato (Xiamen) Industry
Xiamen Fortop Imp & Exp
Marunushi Co.
Ltd
CV. Pasific Harvest
A.E.C. CANNING
Ongreen Thailand
KFima Group
Marushin Canneries Malaysia
Tropical Food Manufacturing (Ningbo)
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Canned Mackerel Market
Online Sale
Offline Sale
Based on Types the Market is categorized into Below types that held the largest Canned Mackerel market share In 2023.
Mackerel in Brine
Mackerel in Oil
Mackerel in Tomato Sauce
Mackerel in Greek Sauce
Others
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Canned Mackerel Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Canned Mackerel Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Canned Mackerel Market, By Type
6. Global Canned Mackerel Market, By Application
7. Global Canned Mackerel Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Canned Mackerel Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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